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Prime Time Activism: Media Strategies for Grassroots Organizing Paperback – July 1, 1999

by Charlotte Ryan (Author)

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This books helps activists mount effective media campaigns and fills the void between conventional "how-to" manuals and the sweeping, and often defeatist, media critiques provided by radical theorists.

Product details

Publisher ‏ : ‎ South End Press; First Edition (July 1, 1999)
Language ‏ : ‎ English
Paperback ‏ : ‎ 295 pages
ISBN-10 ‏ : ‎ 0896084019
ISBN-13 ‏ : ‎ 978-0896084018
Item Weight ‏ : ‎ 1.3 pounds
Dimensions ‏ : ‎ 5.4 x 0.8 x 8.4 inches

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n brown

Best book there is on media for grassroots/social change orgs

Reviewed in the United States on August 29, 2009

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I can't recommend this book highly enough. I do training for grassroots and social change organizations and groups and have found that this covers more of the essential, nitty-gritty practices and problems of getting mainstream media attention than any other book I've read--by far. Charlotte Ryan does a service to all organizations hoping to bring their message to a broad audience and see the world changed for the better. Understand how the media works, how it can work for you (and against you), how to frame your message, the pitfalls of seeking mainstream media attention. This is not "how to write a press release," because in the real world of public relations, that's almost the least important skill. She cuts to the essential opportunities and challenges of media coverage to advance social change. Even for anyone who simply wants to understand how the media covers alternative viewpoints, this is an essential read. Thank you Ms. Ryan!