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Global Business 1st Edition

5.0 5.0 out of 5 stars 2 ratings

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In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business.

This quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including how to:

* determine your readiness for global expansion
* gain upper management commitment to your international plan
* import under customs laws
* recognize scams and fraudulent transactions
* introduce products into new markets
* select employees for overseas assignments
* manage international legal affairs
* improve distributor performance
* maintain a franchise relationship

Other subjects include tips on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business' is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.

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Editorial Reviews

About the Author

Robert H. Scarlett

Product details

  • ASIN ‏ : ‎ 0884157539
  • Publisher ‏ : ‎ Routledge; 1st edition (June 29, 1999)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 360 pages
  • ISBN-10 ‏ : ‎ 9780884157533
  • ISBN-13 ‏ : ‎ 978-0884157533
  • Item Weight ‏ : ‎ 1.83 pounds
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.5 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 2 ratings

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Lawrence E. Koslow
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Customer reviews

5 out of 5 stars
5 out of 5
2 global ratings

Top reviews from the United States

Reviewed in the United States on September 12, 2002
I think this is really the first book I've ever known that covers so many areas of business and provides such comprehensive information to business people. In many places the book is kind of a step-by-step guide to people doing business internationally, and beyond that, solutions for many issues are provided as well, which is amazing.
Reviewed in the United States on January 11, 2000
I found it great for having a checklist if you are experienced in international business and are refreshing yourself. For someone just starting it covers the areas you should be aware of and helps alert you to why things are different.