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Digitizing Race: Visual Cultures of the Internet (Volume 23) (Electronic Mediations) Paperback – December 20, 2007

by Lisa Nakamura (Author)
4.9 4.9 out of 5 stars 7 ratings
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In the nineties, neoliberalism simultaneously provided the context for the Internet’s rapid uptake in the United States and discouraged public conversations about racial politics. At the same time many scholars lauded the widespread use of text-driven interfaces as a solution to the problem of racial intolerance. Today’s online world is witnessing text-driven interfaces such as e-mail and instant messaging giving way to far more visually intensive and commercially driven media forms that not only reveal but showcase people’s racial, ethnic, and gender identity.

Lisa Nakamura, a leading scholar in the examination of race in digital media, uses case studies of popular yet rarely examined uses of the Internet such as pregnancy Web sites, instant messaging, and online petitions and quizzes to look at the emergence of race-, ethnic-, and gender-identified visual cultures.

While popular media such as Hollywood cinema continue to depict nonwhite nonmales as passive audiences or consumers of digital media rather than as producers, Nakamura argues the contrary—with examples ranging from Jennifer Lopez music videos; films including the Matrix trilogy, Gattaca, and Minority Report; and online joke sites—that users of color and women use the Internet to vigorously articulate their own types of virtual community, avatar bodies, and racial politics.

Lisa Nakamura is associate professor of speech communication and Asian American studies at the University of Illinois, Urbana-Champaign. She is the author of Cybertypes: Race, Ethnicity, and Identity on the Internet and coeditor, with Beth Kolko and Gilbert Rodman, of Race in Cyberspace.


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Previous page
  1. Part of series
    Electronic Mediations
  2. Print length
    250 pages
  3. Language
    English
  4. Publisher
    Univ Of Minnesota Press
  5. Publication date
    December 20, 2007
  6. Dimensions
    5.88 x 0.6 x 9 inches
  7. ISBN-10
    0816646139
  8. ISBN-13
    978-0816646135
  9. See all details
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Product details

  • Publisher ‏ : ‎ Univ Of Minnesota Press (December 20, 2007)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 250 pages
  • ISBN-10 ‏ : ‎ 0816646139
  • ISBN-13 ‏ : ‎ 978-0816646135
  • Item Weight ‏ : ‎ 1.04 pounds
  • Dimensions ‏ : ‎ 5.88 x 0.6 x 9 inches
  • Customer Reviews:
    4.9 4.9 out of 5 stars 7 ratings

About the author

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Lisa Nakamura

Lisa Nakamura

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Lisa Nakamura is Professor of American Cultures/Asian and Pacific Islander Studies and Professor in the Department of Screen Arts and Cultures at the University of Michigan, Ann Arbor. She is interested in the role of women and racial minorities in the early digital industries, racial discrimination in virtual worlds, sex, race, and labor in social networks, and racial humor online.

twitter: lnakamur

Customer reviews

4.9 out of 5 stars
4.9 out of 5
7 global ratings

Top reviews from the United States

McKenzie Wark
5.0 out of 5 stars She had a good eye for the kinds of stuff that is not ...
Reviewed in the United States on May 5, 2018
Verified Purchase
This holds up remarkably well even though the ephemeral media forms it studies are mostly extinct. Nakamura took visual cultural studies in the direction of studying everyday popular media expressions. She had a good eye for the kinds of stuff that is not cool or sexy but is revealing of how questions of race and class collide in vernacular media. It is useful to take a step back into the early days of web 2.0 media to see that not everything that concerns either scholars or the public suddenly arrived yesterday.
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Dylan
4.0 out of 5 stars An important book for exploring Race and Internet cultures
Reviewed in the United States on April 22, 2010
For those of you with a soft spot for the anthropomorphized cartoon dog surfing the Internet, Lisa Nakamura abolishes such nostalgia, and misunderstanding. Half way through Digitizing Race, she coolly declares `...nobody believes anymore that on the Internet nobody knows you're a dog...' (p.155).Interrogating the myth of online disembodiment, and the concomitant deceit of neoliberal colour-blindness is what essentially coheres this book. Contrary to the utopian readings of techno-culture, analyzing Internet space as a site of racial re-embodiment is at the heart of Nakamura's project. ...

[...]
2 people found this helpful
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