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Consumer Culture And Tv Programming (Critical Studies in Communication in the Cultural Industries) 1st Edition


To what extent does the advertising industry control what we see on TV? What is the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media?Robin Andersen addresses these questions, which ultimately intertwine with the very concept of democracy: How can citizens participate in political culture when the information they receive through their mass media is molded by corporate and commercial demands? She discusses and analyzes the impact of the consumer imperative on popular news and TV programs and talk shows, the psychology of consumer culture, the differing narratives of the 1992 presidential election, how representations of the Gulf War resembled advertisements, and the overall escalating commercial imperative of the mass media. Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravity—the steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.
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About the Author

Robin Andersen is associate professor of communication at Fordham University.

Product details

  • Publisher ‏ : ‎ Westview Press; 1st edition (October 11, 1995)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0813315425
  • ISBN-13 ‏ : ‎ 978-0813315423
  • Lexile measure ‏ : ‎ 1340L
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 6 x 1 x 9.25 inches

About the author

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Robin Andersen
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Robin Andersen was born in Los Angeles and grew up in San Diego. After graduating Summa Cum Laude from the University of California at San Diego, she traveled to Europe before doing graduate studies in Sociology and Media. She followed an ABC news crew in Central America and documented the newsgathering strategies. Her Ph.D. dissertation would later be incorporated into her 2006 book titled, "A Century of Media, A Century of War," which won the Alpha Sigma Nu Book Prize in 2007. She writes media analysis for FAIR and Project Censored, and is currently Professor Emerita of Communication & Media Studies at Fordham University in New York City. She is also a travel writer, and combines her interests in television studies and travel by writing about locations for TV shows. Her latest book is about the BBC Mystery Series Death in Paradise that is filmed on the island of Guadeloupe.

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