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How to Start a Home-based Online Retail Business (Home-based Business Series) Paperback – January 1, 2007

by Jeremy Shepherd (Author)

3.4 17 ratings

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How to Start a Home-Based Online Retail Business tells readers everything they need to know to launch a successful retail operation on the web, from the unique issues and strategies associated with online retailing and marketing, to staying ahead of the competition. Provides practical ideas and useful advice to the many individuals dreaming about online sales success today.

Print length

159 pages
Language

English
Publisher

Globe Pequot Pr
Publication date

January 1, 2007
Dimensions

7.5 x 0.5 x 9.25 inches
ISBN-10

0762742461
ISBN-13

978-0762742462
See all details

Editorial Reviews

From the Back Cover

Have you always wanted to be an entrepreneur? Do you like to shop or have a passion for a product that you d like to share with the world? Ever fantasized about working from the comfort of home? Now you can make your dreams a reality.
Through plain language and real-world examples, online entrepreneur Jeremy Shepherd takes you through every aspect of setting up and running a thriving home-based online retail business. He shares his vast experience and expert advice on everything from finding your niche and sourcing your inventory to advertising your product and staying profitable.
Whether you want to keep your business a part-time effort or turn it into a full-time job, this guide can help you build your own successful online retail business.
Includes:
Advice from the TrenchesTime Management WorksheetsWeb Design TipsSample Financial PlanEducational ResourcesFAQs

About the Author

Jeremy Shepherd is the founder of PearlParadise.com, a multimillion-dollar online retail business he started while still a flight attendant for Northwest Airlines. While on a stopover in Beijing, he bought some freshwater pearls at a local market for a girlfriend, had them appraised back home for 30 times what he paid, and immediately launched a business selling high-quality pearls around the globe. He lives in Santa Monica, CA.

Product details

Publisher ‏ : ‎ Globe Pequot Pr; First Edition (January 1, 2007)
Language ‏ : ‎ English
Paperback ‏ : ‎ 159 pages
ISBN-10 ‏ : ‎ 0762742461
ISBN-13 ‏ : ‎ 978-0762742462
Item Weight ‏ : ‎ 12 ounces
Dimensions ‏ : ‎ 7.5 x 0.5 x 9.25 inches

Best Sellers Rank: #7,240,708 in Books (See Top 100 in Books)
- #9,197 in Home-Based Businesses

Customer Reviews:
3.4 17 ratings

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Customer reviews

3.4 out of 5

17 global ratings

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Pramesus

Four Stars

Reviewed in the United States on December 16, 2015

Easy to follow.

Reviewed in the United States on May 3, 2012

Verified Purchase

It's okay. I mean, I feel like it could have been more, but it's a great tool to help you get organized and see where to start. It has some good tips and reminders on the legalities of business start ups as well. My only thing is it's not quite up to date, but the information is still useful. I would get this book in addition to something else. It's a good supplement to another book, but not the only one you'll need. But I guess that's not a bad thing anyway, because when starting a business we're doing tons of research and studying anyway...Oh yeah, it's short and easy to read. I think I read it in a day.

Reviewed in the United States on August 1, 2010

Verified Purchase

This book helps you organize all the thoughts you already have on how to start an on-line business. It's easy to read, not brain surgery and full of little tit bits that you are absolutely going to need. I found his advise on building your website very helpful, even though I had a bunch of my own ideas.

When I had finished reading, I felt more confident than ever that I knew what I was doing, and was ready to make the next steps.

One person found this helpful

Helpful

linda gonzalez

Two Stars

Reviewed in the United States on July 22, 2014

Verified Purchase

Ok

One person found this helpful

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M. Nowacki

Warning: Very elementary

Reviewed in the United States on May 11, 2010

Verified Purchase

Read the book in an hour and was extremely disappointed. The author has one whole chapter devoted to how to create a home office. If you can't even figure out how to create a home office, you should NOT start a business.

The rest of the first half of the book is whether to start a sole proprietorship, LLC, S Corp, C corp, and that you should get trademarks, copyrights, and proper licenses. Skip everything he says, your lawyer will give you all the advice you need.

The 12th chapter is a perfect example of how disappointed I was in the author. The 12th chapter is called "Expanding your Business" and the books title is called "How to START a Home-Based Online Retail Business". Think about that for a second.

The last chapter is almost comical. It is about how to keep good relationships with your friends/family and have balance in your life. If I wanted a Tony Robbins or Steven Covey book I would have bought one. I thought I was buying a book on starting an online retail business.

I couldn't have been more disappointed.

25 people found this helpful

Helpful

Jamie L. Jarrin

Touches on Important areas, leaves some gaps

Reviewed in the United States on February 23, 2008

A found this to be a general overview and "get your feet wet" book on opening your online retail store. I thought there was a little too much storyline and not enough in-depth information. For example, when filing for a Trademark/Servicemark (so nobody can use your name or symbol) the author only touched on this subject. It really didn't go into the online process of applying for a Trademark/Servicemark, which is very in-depth and very important information.
Chapter 7- "What you Need to Know about Creating Your Website" definitely needs to be expanded and the author needs to elaborate. I think he should've used more examples on SEO (search engine optimization) a critical area in the survival of your website. More specific tips for increasing traffic to your site is definitely needed.
The author did a pretty good job on explaining shipping methods and establishing merchant accounts (visa/mc) and what to expect with fees. Chapter 9- "Getting Paid" was helpful.
Lastly, less fuzz on creating balance in your life, creating personal time, making time for family and friends. I think I needed more meat and potatoes with this book, less cranberry sauce. It's worth picking up the book, because it's practically the only book available of its kind, but keep in mind this book will mainly serve as an outline for starting your business, the rest is up to you.

17 people found this helpful

Helpful

CLAUDIA

making money

Reviewed in the United States on May 12, 2009

Verified Purchase

I am still listening. I got the audio version.
I consider it really slow and full of self advertising.
He could easily explain everrything he did in 10 chapter in only one chapter. If you have a lot of time, get this book. If you are looking for a writer to go to the point right away, look elsewhere.
The writer wrote this book to get people to visit his website.
The good: I learned a lot. He gives good recommendations as far as who you should hire to do everything to start your business.

10 people found this helpful

Helpful

Cat Cromar

Absolutely must have this book!

Reviewed in the United States on September 24, 2007

How to Start a Home-Based Online Retail Business is the perfect book to help you do just that. The book is well-written, easy to read, and provides you with the essential information to begin to do business online.

Jeremy Shepherd got started early in the online world. In 1996 he opened PearlParadise.com, and has become the leading online pearl wholesaler and retailer. His business, which started with the purchase of one pearl necklace during a trip to Beijing, has grown to be a multi-million dollar enterprise.

Shepherd's book details how to save money while starting your online business, how to design and create your website, how to market your business, and how to use a merchant account to allow customers to pay you by credit card. He doesn't even forget to give tips on shipping, which is oh so important to an online purchase, or to tips on avoiding fraud, which is oh so important to you and your business.

How to Start a Home-Based Online Retail Business gets right to the point, doesn't talk down to you, doesn't require a degree in Computer Science to understand, and covers all the necessary details of becoming an online entrepreneur. I love this book.

--
Cat Cromar
[...]

11 people found this helpful

Helpful