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How to Sell Anything to Anybody Paperback – February 7, 2006

4.6 4.6 out of 5 stars 1,104 ratings
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Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field.

"Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.

This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:

TURN ONE SALE INTO 250 MORE
CREATE A WINNING GAME PLAN FROM LOSING SALES
KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER
MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE
SELL AT A LOSS AND MAKE A FURTUNE
Previous page
  1. Print length
    192 pages
  2. Language
    English
  3. Publication date
    February 7, 2006
  4. Dimensions
    5.5 x 0.4 x 8.44 inches
  5. ISBN-10
    9780743273961
  6. ISBN-13
    978-0743273961
  7. See all details
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Editorial Reviews

Review

"Joe Girard is the number-one positive thinker, and can help you. I know, for he helped me."

-- Dr. Norman Vincent Peale, author of The Power of Positive Thinking

"Joe Girard is the Michelangelo and Tiger Woods of sales."

-- Harry Beckwith, author of Selling the Invisible

"The world's greatest salesperson offers the world's greatest selling techniques."

-- Chip R. Bell, coauthor of Beep! Beep! Competing in the Age of the Road Runner

"World's Greatest Salesman"

-- The Guinness Book Of World Records

About the Author

Joe Girard is a consummate salesman, public speaker, and the author of How to Sell Yourself, How to Close Every Sale, and Mastering Your Way to the Top. Girard lives with his family in Grosse Pointe Shores, Michigan.

Product details

  • ASIN ‏ : ‎ 0743273966
  • Publisher ‏ : ‎ Touchstone; Reprint edition (February 7, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 9780743273961
  • ISBN-13 ‏ : ‎ 978-0743273961
  • Item Weight ‏ : ‎ 8.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.4 x 8.44 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 1,104 ratings

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  1. Joe Girard

    Joe Girard

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  2. Stanley H. Brown

    Stanley H. Brown

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,104 global ratings

Top reviews from the United States

EricJ
5.0 out of 5 stars An Absolutely Necessary...Instantly useful, and Motivational tool for ALL salesmen!
Reviewed in the United States on November 29, 2019
Verified Purchase
A very well and simply written Book that I would call the Sales Bible on All Things Sales (not simply car Sales). In reading this book, you not only get the nuts and bolts detail of what works for Joe, it’s written in a way where you can FEEL Joes passion...he IS your coach...and he wants you to know yourself better and help your customer.
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Stepanka Leiva
5.0 out of 5 stars Great Motivational Book For Self Improvement
Reviewed in the United States on January 13, 2024
Verified Purchase
I bought this book for my husband who started a new role in sales. He likes the book so far and says that it has a lot of valuable insides. I am happy that he likes the book. It is really easy to read. 5 stars.
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Jennifer C.
5.0 out of 5 stars Great Book!
Reviewed in the United States on October 23, 2022
Verified Purchase
I love this book because I had so many ideas but I didn’t know how to approach them in the correct time line to be an amazing seller. He summed up everything and it wasn’t crazy. Basic to the point and honest!
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Stephen Cooke
4.0 out of 5 stars This book was very easy to read and follow
Reviewed in the United States on February 25, 2013
Verified Purchase
Joe did a great job of not only reminding you of the obvious things that you probably DON'T already do, but he did a good job of adding new ideas to what you should be doing. I think the book was also worth the price you pay for it.
The only downside for me was that I found it to be a little difficult to apply outside of what I would call the individual sales market. If you want to get better selling automobiles like Joe, or any other product or service for which you sell one account at a time, this book is great. However, if you're looking for a way to sell to the masses, like providing a service on a website, then there may be other books out there that are better suited for that. I think I made a mistake in that I was probably searching more for a book on "How to Market Anything to Everybody".
Hey Joe, if you ever write a book on Marketing to the Masses, let me know. I'll buy the first copy.
5 people found this helpful
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Phil
5.0 out of 5 stars "Timeless sales resource"
Reviewed in the United States on April 26, 2006
Verified Purchase
Yes, this book is nearly 30 years old, but timeless material is in great abundance. It's still relevant today. Joe's straight-talk style is so easy to read, you'll probably fly through this book in one sitting. Joe presents real-world actions that made him a world-record salesman.

The first half of the book focuses on your attitude and prospecting. Your attitude...most importantly about yourself...is the foundation for being a great salesperson. Joe addresses this topic first and then discusses prospecting strategies. The second half of the book focuses on how to interact with your prospects in the actual sales environment.

As such, this book is as much inspiration as it is instructions...and that's a good thing. If you don't get yourself in the right frame of mind, none of the other stuff is going to matter. Joe's own story...if you don't know about it, do a quick Google search...is motivating in its own right. As Joe mentions often in this book, he wasn't born a great salesperson. He's a self-made man, and he's still learning just like the rest of us.

Joe tells you "the most important point" (p. 57) is remembering and acting upon the principles of the Law of 250 (Chapter 5). Prospects and customers are a salesperson's lifeblood, and each good salesperson must accordingly treat all prospects and customers with appropriate reverence.

Not surprisingly, Joe stresses persistence ("...throw enough spaghetti on the wall, some of it's got to stick" - p. 69) and extraordinary efforts to cultivate repeat business (pp. 97-100). In Chapter 18, "Winning After the Close," Joe makes you take notice that there's still plenty of work you must do after you make the sale. Follow up with the customer and keep in touch. Also, be sure that you employ the "spending that more than pays its way" (p. 222) to make lasting impressions on past customers that will have them-and their 250 friends-coming back to you again and again.

Because this book is so accessible and the concept of "sales" permeates so much in life, I strongly recommend this entertaining and educational book to just about anyone.
8 people found this helpful
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Tunahan Yilmaz
5.0 out of 5 stars Read the review
Reviewed in the United States on February 12, 2019
Verified Purchase
I read the negative reviews and some say that he keeps relating back to selling cars. Well obviously, that’s how the man got the title “worlds greatest salesman”. In my opinion, this book was fantastic. It was filled with non generic information and things that could actually help you. I feel like the people that didn’t get anything from this book are the people that are looking for a simple way to get rich. That’s not how this book works. He gives you info on how he did it, and it gives you ideas, at least that’s what it did for me. I would recommend this book, and if you’re wondering, I detail cars professionally and I still got ideas even though my profession is nowhere near selling cars.
7 people found this helpful
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Top reviews from other countries

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Pauline
5.0 out of 5 stars A terrific read!
Reviewed in Canada on April 25, 2024
Verified Purchase
The most useful advices one can possibly get, everything starts from integrity! Thank you very much for these precious advice.
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emir perez
5.0 out of 5 stars Muy buenos trucos de este señor
Reviewed in Mexico on September 15, 2021
Verified Purchase
Te ayuda a mejorar en las ventas y crear relaciones es lo más importante....
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Econojas
5.0 out of 5 stars I give this book to all my clients. Must read for anyone in sales.
Reviewed in the United Kingdom on May 13, 2023
Verified Purchase
Anyone in sales and marketing knows the mantra “The Fortune is in the follow up”. Joe’s book is the ultimate guide to follow up and referral marketing. The book was written well before email/internet marketing was a thing, so don’t expect anything on that side. It doesn’t matter because what you NEED is the principle of how to follow up when to follow up etc. that is all covered in the book and you can then implement using whatever tech you want.

He holds the Guinness world record for sales. So if you are in sales and you don’t have this book, well, I don’t know what to tell you.
2 people found this helpful
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Rajendra Apte
5.0 out of 5 stars Happy reading
Reviewed in India on April 26, 2023
Verified Purchase
Very knowledgeable and experienced author. Explains the solutions to all the selling issues.
Fully satisfied.
2 people found this helpful
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Daniel Bauer
5.0 out of 5 stars Empfehlenswertes Buch für alle Verkaufsinteressierten
Reviewed in Germany on October 8, 2022
Verified Purchase
Joe Girard erzählt in seinem Buch seine bewegende Geschichte vom Looser, der ständig gefeuert wird und keinen Job finden kann, zu einem Top-Verkäufer, der viele Autos verkauft und es ins Guiness Buch der Rekorde schafft. Er gibt dem Leser einen Einblick in seine Gedanken, die er während seinem ersten Sale hatte und jedes Mal beim Gespräch mit neuen Kunden hat. Seine Tipps sind sehr praxisnah und leicht anwendbar für jeden, der gerne das Verkaufen lernen würde.
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Daniel Bauer
5.0 out of 5 stars Empfehlenswertes Buch für alle Verkaufsinteressierten
Reviewed in Germany on October 8, 2022
Joe Girard erzählt in seinem Buch seine bewegende Geschichte vom Looser, der ständig gefeuert wird und keinen Job finden kann, zu einem Top-Verkäufer, der viele Autos verkauft und es ins Guiness Buch der Rekorde schafft. Er gibt dem Leser einen Einblick in seine Gedanken, die er während seinem ersten Sale hatte und jedes Mal beim Gespräch mit neuen Kunden hat. Seine Tipps sind sehr praxisnah und leicht anwendbar für jeden, der gerne das Verkaufen lernen würde.
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