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Pulp Politics: How Political Advertising Tells the Stories of American Politics Second Edition

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Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. From the audiovisual evocation of horror in 1988 ads that read as 30-second trailers for the nightmare on Elm Street that would be the Dukakis presidency to the Bush-Cheney spots in 2004 that drew upon the look and feel of the popular anti-terrorism thriller O24,O evocation of popular culture has proven an extremely effective tool of mass communication in a televisual age.
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  1. ISBN-10
    0742556271
  2. ISBN-13
    978-0742556270
  3. Edition
    Second Edition
  4. Publisher
    Rowman & Littlefield Publishers
  5. Publication date
    July 25, 2008
  6. Language
    English
  7. Dimensions
    6.25 x 0.75 x 9.25 inches
  8. Print length
    196 pages
  9. See all details
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Editorial Reviews

About the Author

Glenn W. Richardson, Jr. is an associate professor of political science at Kutztown University of Pennsylvania. His research on political advertising and the media has appeared in the Journal of Communication, Harvard International Journal of Press/Politics, Rhetoric and Public Affairs, Political Research Quarterly, and the online American Communication Journal, where his article on political advertising and the media in the 2000 campaign received the 2002 American Communication Journal Article of the Year Award.

Product details

  • Publisher ‏ : ‎ Rowman & Littlefield Publishers; Second Edition (July 25, 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 196 pages
  • ISBN-10 ‏ : ‎ 0742556271
  • ISBN-13 ‏ : ‎ 978-0742556270
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 6.25 x 0.75 x 9.25 inches

About the authors

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  1. Glenn W., Jr. Richardson

    Glenn W., Jr. Richardson

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    Full content visible, double tap to read brief content.

    Glenn W. Richardson Jr. is an associate professor in the department of political science at Kutztown University of Pennsylvania. He has written articles published in the Harvard International Journal of Press/Politics, Journal of Communication, Political Communication, Rhetoric and Public Affairs, American Communication Journal, and Political Research Quarterly. He is the author of the chapter on political advertising in Communication in U.S. Elections: New Agendas, published by Rowman and Littlefield in 2001, and of "Visual Storytelling and the Competition for Political Meaning in Political Advertising and News in Campaign 2000" which earned the 2002 American Communication Journal Article of the Year Award. His book, Pulp Politics: How Political Advertising Tells the Stories of American Politics was published in a second edition by Rowman and Littlefield in August, 2008. His article "Media Literacy and Political Communication," appears in The Journal of Media Literacy 56:1-2 (2009).

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  2. Glenn W. Richardson

    Glenn W. Richardson

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