Going Dirty is an excellent book covering the recent history of negative campaigning in the US. The book gives an insightful and balanced look into a topic most people wish wasn't there.
Most of the book is filled with case studies of where negative ads were used, and while primarily contemporary (starting in the 1950's), it also goes back a century helping show how it all evolved. The book only considers campaigns in the US but the author does a good job of looking at campaigns across the country (and political spectrum), critiquing those who might think that any set strategy could work without taking into account the people and area.
While most of the book feels like more of a history of negative campaigning near the end it goes into more analysis. (Ironically the author's analysis starts in a chapter talking about negative campaigns that failed). Though I found the book intriguing I would have liked it to have focused more specific tactics of negative campaigns, and less of a history of them. Too much of the book just reads like a history lesson rather than a real analysis. I still had some questions floating in my head about negative campaigning (how it wears on the public, it's ebbs and flows, possibilities for the future, etc) that I wish had been answered by the book, but perhaps I'll just need to read the authors follow up work.
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