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Framing Class: Media Representations of Wealth and Poverty in America Paperback – July 21, 2005

4.1 4.1 out of 5 stars 13 ratings

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Why do most people think of themselves as middle class? Why do we view people in other social classes the way that we do? Why do many of us spend more than we can afford buying luxury items that we do not need? Framing Class provides answers to these questions. Through extensive content analysis of sources that include the archives of major newspapers and fifty years of television programming, Kendall illustrates how the media use framing to provide a short-hand code for the presumed values and lifestyles of the upper, middle, working, and poverty classes, thereby influencing our opinions of these classes. By doing so, she provides readers with the opportunity to assess for themselves what effect these frames may have on media audiences. Framing Class is the first book to use the sociological imagination in analyzing how popular culture frames social class in the United States and the effect that framing has on our opinions on this vital topic. Framing emphasizes some ideological perspectives over others and directs people's attention to some ideas while ignoring others. This book shows how the media frame class to favorably portray the lifestyles of the upper classes while negatively stereotyping the working class and poor, perhaps contributing to the ever-widening chasm between the haves and the have-nots in the United States.
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Editorial Reviews

Review

Kendall accomplishes something significant with her book. Very well written and organized, the book uses language that is readily accessible most undergraduates. It should find a lasting place within the critical media studies literature. (Choice)

Framing Class provides an interesting, and previously understudied, look at class as shaped by popular culture. Kendall has collected a wonderfully detailed and significant data set, which should recommend this book to sociologists and communications/media scholars, as well as undergraduate courses in Social Stratification, Social Problems, or Sociology of Popular Culture. (Susan Alexander)

About the Author

Diana Kendall is professor of sociology at Baylor University where her research and teaching interests include social theory, social stratification, and sociology of media. She is the author of The Power of Good Deeds: Privileged Women and the Social Reproduction of the Upper Class (Rowman & Littlefield 2002) and several widely used textbooks, including Sociology in Our Times and Social Problems in a Diverse Society.

Product details

  • Publisher ‏ : ‎ Rowman & Littlefield Publishers (July 21, 2005)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0742541681
  • ISBN-13 ‏ : ‎ 978-0742541689
  • Item Weight ‏ : ‎ 12.8 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.5 x 8.75 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 13 ratings

About the author

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Diana Elizabeth Kendall
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Diana Kendall received a Ph.D. from the University of Texas at Austin, where she was invited to membership in Phi Kappa Phi Honor Society.

Her areas of specialization and primary research interests are sociological theory, race/class/gender studies, and the sociology of medicine. Her articles and presented papers primarily focus on the scholarship of teaching and on an examination of U.S. women of the upper classes across racial and ethnic groups.

In addition to Social Problems in a Diverse Society, she is the author of The Power of Good Deeds: Privileged Women and the Social Reproduction of the Upper Class (Rowman & Littlefield, 2002) andFraming Class: Media Representations of Wealth and Poverty in America(Rowman & Littlefield, 2005).

Diana Kendall is currently Professor of Sociology at Baylor University, where she has taught a variety of courses, including Introduction to Sociology, Sociological Theory (undergraduate and graduate), Sociology of Medicine, and Race, Class, and Gender. Previously, she enjoyed many years of teaching sociology and serving as chair of the Social and Behavioral Science Division at Austin Community College. Professor Kendall is actively involved in national and regional sociological associations, including the American Sociological Association, Sociologists for Women in Society, the Society for the Study of Social Problems, the Southern Sociological Society, and the Southwestern Sociological Association.

Customer reviews

4.1 out of 5 stars
4.1 out of 5
13 global ratings

Top reviews from the United States

Reviewed in the United States on November 13, 2014
Framing Class is a must read for those who want to see more than the surface of a newspaper story, TV show or book. Diana Kendall paints a clear picture of how the media directs us to a "truth" through directive dialogue, stage lighting and story emphasis or de-emphasis. Media treat wealthy, middle class, and poor/homeless differently from each other, It was an eye opener for me and I watch TV with a different "eye" now. It doesn't make the stories any less interesting or enthralling, but I notice things now I didn't notice before. I would recommend this book to anyone with an open mind and a desire know what's behind the obvious.
Reviewed in the United States on August 19, 2014
Very interesting book, certainly gives you a different perspective on society's social classes.
Reviewed in the United States on March 4, 2017
Great condition looks brand spanking new
Reviewed in the United States on February 2, 2012
I had to purchase this book for a class I was taking. The writing style seemed juvenile in my opinion, and the author's supposed revelations were practically common knowledge. Further more, a book that should have been objectively written (it is passed off as being an unbiased study)appeared to me to have a clear agenda. As a side note, the rest of my class likewise seemed to independently reach this conclusion.
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Reviewed in the United States on September 12, 2016
excellent book
Reviewed in the United States on January 3, 2007
I found this book to be one of those rare ones that tackle the issue of media framing of stories related to poverty and class. It is a good book to use for undergraduates in classes on media studies and popular culture. Generally, there are some excellent books on "framing" issues related to gender and race, but, little on social class. I will be using this in my mass media class to suppliment other texts on race and gender and the media.
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