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Futuretainment: Yesterday the World Changed, Now it's Your Turn Hardcover – November 16, 2009

by Mike Walsh (Author)
3.8 3.8 out of 5 stars 9 ratings
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Futuretainment offers a fresh approach to the role of the entertainment industry within the contemporary world of digital media. It looks at how the proliferation of concepts such as MySpace, YouTube, iTunes and Google, to name but a few, have come to dominate over previous channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus transforming the entertainment industry. This book will be a business-minded examination of the evolving trends in media, how they will affect businesses and how to plan for a future that revolves increasingly around the demands of the consumer. It will also offer an ‘insight’ at the end of each chapter, which will act as a concise synopsis of the practicalities discussed in that chapter.
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Previous page
  1. Reading age
    12 years and up
  2. Print length
    288 pages
  3. Language
    English
  4. Grade level
    7 and up
  5. Dimensions
    7 x 1.25 x 10 inches
  6. Publisher
    Phaidon Press
  7. Publication date
    November 16, 2009
  8. ISBN-10
    0714848751
  9. ISBN-13
    978-0714848754
  10. See all details
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Editorial Reviews

Review

"Probably the best-looking business book you'll ever come across."―Paper Ideas

"Walsh's forecasts are both thoughtful and thought provoking."―Metropolis

"A visual handbook for the complexity of modern life."―Out

About the Author

Mike Walsh is a leading authority and keynote speaker on the digital future. He is the CEO of the innovation research agency Tomorrow. Mike previously ran Jupiter research in Australia, and also held strategic roles at News Corp in the Asian market.

Product details

  • Publisher ‏ : ‎ Phaidon Press (November 16, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0714848751
  • ISBN-13 ‏ : ‎ 978-0714848754
  • Reading age ‏ : ‎ 12 years and up
  • Grade level ‏ : ‎ 7 and up
  • Item Weight ‏ : ‎ 2.35 pounds
  • Dimensions ‏ : ‎ 7 x 1.25 x 10 inches
  • Customer Reviews:
    3.8 3.8 out of 5 stars 9 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Mike Walsh

Mike Walsh

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Mike Walsh is the CEO of Tomorrow, a global consultancy on designing companies for the twenty-first century. He advises leaders on how to thrive in the current era of disruptive technological change.

A true global nomad, Mike travels over 300 days a year worldwide, researching trends, collecting case studies, and presenting on the future of business. Mike’s clients include many of the global Fortune 500, and as a sought-after keynote speaker he regularly shares the stage with world leaders and business icons alike. Mike previously founded Jupiter Research in Australia, and has also held senior strategy roles at News Corporation in the Asia Pacific region.

Mike’s books include The Algorithmic Leader, Futuretainment and The Dictionary of Dangerous Ideas. Each week he interviews provocative thinkers, innovators, and troublemakers on his podcast, Between Worlds.

Customer reviews

3.8 out of 5 stars
3.8 out of 5
9 global ratings

Top reviews from the United States

Lirone
5.0 out of 5 stars One of its kind book!
Reviewed in the United States on January 28, 2014
Verified Purchase
This book is amazing- it's like a journey in time, cultures, devices and technology.
Mike Walsh managed to explain modern technology and communications in a medium- book- that considered to be "old world".
Walsh did it intelligently, conveying the message in a great visual way that fires up the imagination and helps understand the given concepts.
I recommend this book- a must to have at any house!

Thank you!
One person found this helpful
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vraggio
4.0 out of 5 stars As curious as interesting
Reviewed in the United States on February 26, 2012
Verified Purchase
Great format and design innovation. Interesting content. Is an essay as much as an book-objetc of art. A great way to enter Mike Walsh's world, a modern thinker and aesthete.
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eslettha
5.0 out of 5 stars Fabolous book
Reviewed in the United States on October 11, 2011
Verified Purchase
Mike Walsh blows you away with a fresh look on the Way human behaviour impacts tech trends And vica verca.
A book like no other I have read,
One person found this helpful
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Mark
1.0 out of 5 stars Ironic - Kindle?
Reviewed in the United States on June 25, 2013
Ironic, that you can't get this on Kindle. The world changed yesterday... may be should think about a better customer experience for this book.
10 people found this helpful
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Mark Beech
5.0 out of 5 stars Published 5 Years Ago!
Reviewed in the United States on January 25, 2015
A really interesting book. I have just re-read it and given that it was published five years ago it is eerily accurate.
One person found this helpful
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Ohio coffee lover
1.0 out of 5 stars One Star
Reviewed in the United States on December 2, 2014
This guy writes for Yahoo and is terrible. I would not spend any money on this.
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marcos bendrao
5.0 out of 5 stars Loved this book
Reviewed in the United States on August 12, 2014
Read this one in 2010 and loved it from the very first page. An amazing and truly thought provoking book.
One person found this helpful
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BK
5.0 out of 5 stars This is the future of media, and it's coming fast!
Reviewed in the United States on March 21, 2010
If you are in media, advertising or service businesses Futuretainment is absolutely required reading. You better get ready for the ride. If you disagree with Mike's conclusions, you probably should be put out to pasture - this is the future of media, and it's coming fast!

Futuretainment maps the impetus behind changing consumer behavior in a rich, enigmatic and engaging way. The format of Mike's book is great, it is a serious book, but you don't feel like it is a chore to read although the content is bold, provocative and inspirational.

Well done Mike - great read!
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Top reviews from other countries

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Devid Jegerson
3.0 out of 5 stars Buon contenuto con buona organizzazione
Reviewed in Italy on September 22, 2013
Verified Purchase
Forse avevo aspettative molto alte, visto che ho assistito direttamente ad un intervento di Mike Walsh dal vivo. Ritengo che le informazioni siano ben organizzate e che permettono di dare diversi spunti di riflessione sull'innovazione. Probabilmente, considerando che il titolo è stato creato da un futurista, avrei compreso il formato elettronico tra i formati disponibili del libro.
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