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As Seen on TV: The Visual Culture of Everyday Life in the 1950s Paperback – March 1, 1996
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- Print length336 pages
- LanguageEnglish
- PublisherHarvard University Press
- Publication dateMarch 1, 1996
- Dimensions6.14 x 0.76 x 9.21 inches
- ISBN-100674048830
- ISBN-13978-0674048836
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“Irresistible...Karal Ann Marling's enthusiasm is refreshing, entertaining and imaginative. Her energy is infectious...She manages to make the decade that time forgot come alive.”―Karen Stabiner, Los Angeles Times
“As Seen on TV offers fresh, imaginative readings of individual artifacts, particularly Betty Crocker's Picture Cook Book and television commercials for automobiles. Moving Beyond text to context, chapters on the ongoing spectacle at Disneyland and the one-time-only "Kitchen Debate" between Nixon and Khruschev provide suggestive rereadings of familiar topics. [The book] becomes most interesting when imaginatively leaping from one set of cultural products or practices to another. It glides from Mamie Eisenhower's New Look to the 'Chemise' or 'sack dress'..As Seen on TV draws on an extensive, eclectic array of sources: presidential archives, museum collections, business publications, scholarly accounts, popular histories, and even the responses of listeners to Professor Marling's appearances on radio talk shows”―Norman L. Rosenberg, Reviews in American History
“In this entertaining and informative book, Marling uses a variety of visual icons of the 1950s to depict the decade as an ocean of vibrant color, movement and style...[She] is one of this country's strongest advocates of the study of popular culture. She is also one of our most eloquent analysts of the meanings to be found in objects. Her book's multilayered, dizzying descriptions...plunge the reader into a culture drunk on color and form. They testify to the complex cultural significance with which Americans in the postwar years invested commonplace objects and images. They also blur the lines between aesthetics and sociology...Marling's full and convincing interpretations of the objects under discussion exhibit both humor and empathy.”―Tinky "Dakota" Weisblat, Boston Globe
“This is a gorgeous confection of a book...As Seen on TV manages to plug directly into the more mundane fads and fashions of popular culture.”―Angela McRobbie, New Statesman and Society
“Karal Ann Marling's book is an invitation to celebrate the dawning of the world as television...[She] lovingly guides us through this landscape, the world of what design critic Thomas Hine called the "populuxe," glitz and glitter for the postwar masses...The whole period has found a sympathetic chronicler in Marling and her account of the influence of television on 1950s America makes for fascinating reading.”―Gareth Stanton, Times Higher Education Supplement
“As Seen on TV combines high seriousness and just plain fun. It's a pleasure to read...Marling is as mercilessly convincing as she is witty and bright. Her stinging portrait of the 1950s easily extends beyond that much-satirized decade, enabling us to see its primitive reflection in today's popular culture and mass markets.”―Joseph F. Keppler, eattle Times
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Product details
- Publisher : Harvard University Press (March 1, 1996)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 0674048830
- ISBN-13 : 978-0674048836
- Item Weight : 1.05 pounds
- Dimensions : 6.14 x 0.76 x 9.21 inches
- Best Sellers Rank: #818,287 in Books (See Top 100 in Books)
- #475 in TV History & Criticism
- #2,758 in Popular Culture in Social Sciences
- #7,281 in Performing Arts (Books)
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The post war era is also marked by mass consumption (three quarters of all appliances produced on earth are bought in the US), new icons ("Disney motifs constituted...a kind of civic religion of happy endings, worry free consumption, technological optomism and nostalgia") and conformity ("Now people no longer have any opinions; they have refrigerators") according to the author.
Above all is the author's thesis that the way things look counts for a great deal.
As Seen on TV provides a unique perspective on the visual fifties. The reader can see the genesis of modern developments such as Disney's domination of family entertainment and New Age parenting. At the same time, largely forgotten figures such as Mamie Eisenhauer are dusted off and submitted for reconsideration. The author has strong opinions but is not overly forceful in their expression. The book becomes a guided tour with commentry rather than heated polemic and, as a result, is entertaining while illuminating.
The usual suspects are on display here: TV, Disney, sex, hairstyles, fashion, hokey futurism, sex, the rise of suburbia, Nixon and the Eisenhowers, cars with big fins, sex, and cold war anxiety.
But what sets this book apart is the Marling is a real writer. Combining a warm love of Americana with an anthropolgist's eye for detail, she makes vital comments on post-war American culture.
Excelsior!