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Post-Broadcast Democracy: How Media Choice Increases Inequality in Political Involvement and Polarizes Elections (Cambridge Studies in Public Opinion and Political Psychology) 1st Edition

by Markus Prior (Author)
4.9 4.9 out of 5 stars 10 ratings
See all formats and editions
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The media environment is changing. Today in the United States, the average viewer can choose from hundreds of channels, including several twenty-four hour news channels. News is on cell phones, on iPods, and online; it has become a ubiquitous and unavoidable reality in modern society. The purpose of this book is to examine systematically, how these differences in access and form of media affect political behaviour. Using experiments and new survey data, it shows how changes in the media environment reverberate through the political system, affecting news exposure, political learning, turnout, and voting behavior.
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Previous page
  1. ISBN-10
    0521858720
  2. ISBN-13
    978-0521858724
  3. Edition
    1st
  4. Publisher
    Cambridge University Press
  5. Publication date
    April 2, 2007
  6. Part of series
    Cambridge Studies in Public Opinion and Political Psychology
  7. Language
    English
  8. Dimensions
    6 x 0.75 x 9 inches
  9. Print length
    340 pages
  10. See all details
Next page
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Editorial Reviews

Review

"[Markus Prior] presents a highly compelling story by building his case carefully and thoroughly using a wide array of data, aggregate and individual, covering many decades and areas ranging from the history of broadcasting to activities of Congressional incumbents...the prose is lucid and easy to follow."
-Keiko Ono, Millikin University, The Journal of Politics

“This account of the effects of media environment on politics is important, well argued, and clearly documented. Prior argues that the shift from a low-choice environment of broadcast television dominance to the world of cable and Internet choices has changed the behavior of the electorate. While ‘news junkies’ can consume more news, fans of entertainment turn increasingly to other options…Prior’s analysis of the consequences is both new and noteworthy. He argues that because entertainment fans follow news less frequently now, they will vote less frequently…Prior's ‘inequality by choice’ argument contrasts with the ‘digital divide’ argument based on skills and resources…Those interested in media or broader issues of American political behavior will find much to ponder here. Summing Up: Highly recommended.”
-J. Heyrman, Berea College, Choice

2007 Outstanding Academic Title -- Choice Magazine

"[Prior] presents a highly compelling story by building his case carefully and thoroughly using a wide array of data, aggregate and individual, covering many decades and areas ranging from the history of broadcasting to activities of Congressional incumbents. Despite the complexity of the question asked and multiple methods used, the prose is lucid and easy to follow."
Journal of Politics, Keiko Ono, Millikin University

Book Description

This 2007 book studies the impact of the media on politics in the United States during the last half-century.

Product details

  • Publisher ‏ : ‎ Cambridge University Press; 1st edition (April 2, 2007)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 340 pages
  • ISBN-10 ‏ : ‎ 0521858720
  • ISBN-13 ‏ : ‎ 978-0521858724
  • Item Weight ‏ : ‎ 1.26 pounds
  • Dimensions ‏ : ‎ 6 x 0.75 x 9 inches
  • Customer Reviews:
    4.9 4.9 out of 5 stars 10 ratings

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Markus Prior

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Customer reviews

4.9 out of 5 stars
4.9 out of 5
10 global ratings

Top review from the United States

Cody
5.0 out of 5 stars Prophetic, even today
Reviewed in the United States on May 31, 2020
I read this book for one of my masters of public health courses a little over a year ago.

The details are quite blurry, but I do remember how prophetic this book felt to me then. How prophetic it feels to me today on May 31st of 2020.

I am disappointed that this book has not received more reviews since I purchased it then. I am writing this review today so hopefully that will change.

Fantastic book. Highly, highly recommend.
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