Buy new:
-72% $13.98
FREE delivery Wednesday, May 22 on orders shipped by Amazon over $35
Ships from: Amazon
Sold by: Positive Tutors
$13.98 with 72 percent savings
List Price: $50.00

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Wednesday, May 22 on orders shipped by Amazon over $35
Only 1 left in stock - order soon.
$$13.98 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$13.98
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon
Ships from
Amazon
Returns
30-day easy returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$6.27
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less See less
FREE delivery May 22 - 29. Details
Or fastest delivery May 16 - 20. Details
Only 1 left in stock - order soon.
$$13.98 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$13.98
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Ships from and sold by ThriftBooks-Chicago.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Robin Landa
+ Follow
More books from this author
Something went wrong. Please try your request again later.

Advertising by Design: Creating Visual Communications With Graphic Impact 1st (first) Edition

by Robin Landa (Author)
4.2 4.2 out of 5 stars 18 ratings
See all formats and editions

There is a newer edition of this item:

Graphic Design Solutions
Graphic Design Solutions
$73.97
(264)
Only 1 left in stock - order soon.
{"desktop_buybox_group_1":[{"displayPrice":"$13.98","priceAmount":13.98,"currencySymbol":"$","integerValue":"13","decimalSeparator":".","fractionalValue":"98","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"q%2BomNVoqyMgiIeuCNDoL4emfZoc2qptsIPd2Em7fAz21D4ZBfoy2i%2FYEK1X%2BWBtcipqa1J7F0JmzXY0v3l3imYjRudU81IVi120mTDkV0Uyk57DMbfrKosnaMwYBXi%2FxTMyXnKg%2Bk67Inx4kvmVPCYTGEZUyIqYpOTkHiiXdLMrZpvR6QzWITePjVB7u1267","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$6.27","priceAmount":6.27,"currencySymbol":"$","integerValue":"6","decimalSeparator":".","fractionalValue":"27","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"q%2BomNVoqyMgiIeuCNDoL4emfZoc2qptsJ7WSpdO5OcYSdNG017sS9wW9i8Zg8WalPr9Nj72d%2FSmj5D5rv0HaWWcMcWlQCBnIu6iFZYxopqKXkmc7pnOV584eP3CICnb4CL%2B3FOBJUyIIiUhsKBcgwhmCV%2FSFG768xA%2B6xpx17gVsQDDsH6aURg%3D%3D","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

A complete guide to the process behind effective advertising design
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.
Read more Read less
Previous page
  1. ISBN-10
    0471428973
  2. ISBN-13
    978-0471428978
  3. Edition
    1st (first)
  4. Publisher
    John Wiley & Sons Inc
  5. Publication date
    January 1, 2004
  6. Language
    English
  7. Dimensions
    8.5 x 0.5 x 10.75 inches
  8. Print length
    244 pages
  9. See all details
Next page
Amazon First Reads | Editors' picks at exclusive prices

Editorial Reviews

From the Back Cover

A complete guide to the process behind effective advertising design

Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media including print, television, online, and guerrilla advertisements empowering students to find creative solutions.

Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.

About the Author

ROBIN LANDA is Professor of Visual Communications in the Department of Design at Kean University. The courses she created there have become models for fostering creativity in advertising and design. Landa’s extensive research is showcased in her bestselling book, Graphic Design Solutions, which is used by colleges and universities around the world. She is an award-winning designer and a creativity consultant to major corporations.

Product details

  • Publisher ‏ : ‎ John Wiley & Sons Inc; 1st (first) edition (January 1, 2004)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 244 pages
  • ISBN-10 ‏ : ‎ 0471428973
  • ISBN-13 ‏ : ‎ 978-0471428978
  • Item Weight ‏ : ‎ 1.81 pounds
  • Dimensions ‏ : ‎ 8.5 x 0.5 x 10.75 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 18 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Robin Landa

Robin Landa

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Robin Landa tells brand stories, designs, teaches, and presents at international conferences. She has won lots of awards (The National Society of Arts and Letters, The National League of Pen Women, Creativity, New Jersey Authors Award, the Art Directors Club of New Jersey, Graphic Design USA, Rowan University, Kean University, Carnegie Foundation "Great Teachers of Our Time", and she was a finalist in the Wall Street Journal’s Creative Leaders competition) and has worn all-black since she was sixteen. She has written 23 books about branding, design, advertising, creativity, and drawing, including her first (but not last) children’s book, The Dream Box, illustrated by Modern Dog Design Co.

Robin’s numerous tomes include the bestseller Graphic Design Solutions, 5th edition, Essential Graphic Design Solutions, Build Your Own Brand, Advertising by Design, 2nd edition, Take A Line For A Walk: A Creativity Journal, and Designing Brand Experiences. You can read them in Chinese or Spanish, too.

With esteemed colleagues, Robin co-authored 2D:Visual Basics for Designers with Rose Gonnella and Steven Brower; Visual Workout with Rose Gonnella; and a set: Creative Jolt & Creative Jolt Inspirations with Denise Anderson and Rose Gonnella.

As a Distinguished Professor in the Robert Busch School of Design at Kean University, Robin appreciates the opportunity to mentor very talented people who are forbidden to check their phones while she’s lecturing unless they slip her some low-fat treats. Her students have gone on to successful visual communication careers.

Robin has developed brand stories, designed, and written copy for Lava Dome Creative, among other design studios and ad agencies. Now, as creative director of her own firm, robinlanda.com, Robin works closely with marketing executives and their companies and organizations to develop brand strategy and stories as well as enhance corporate creativity through seminars. If you want to reach her to discuss design or life, you can find Robin on Twitter: @rlanda or at robinlanda.com or at rlanda@kean.edu.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
18 global ratings

Top reviews from the United States

Spring Daphne
5.0 out of 5 stars More modern and useful
Reviewed in the United States on January 8, 2010
Verified Purchase
I have many advertising books that sit uselessly on my shelf. This isn't one of them.

Too often, ad books discuss ancient history. Yes, they were highly influential, but I don't need to know what used to work back in the 1950's.

This book is filled with modern examples with clear elaborations on what works. This is definitely a good buy for art directors.
Helpful
 Report
Kathy Lahman
5.0 out of 5 stars All
Reviewed in the United States on October 2, 2013
Verified Purchase
I chose these ratings because I was very pleased with all the books that I had purchased. Thanks, Kathy Lahman
Helpful
 Report
Buyer127
5.0 out of 5 stars Five Stars
Reviewed in the United States on September 11, 2015
Verified Purchase
Excellent!!
Helpful
 Report
BeeEmm
4.0 out of 5 stars Four Stars
Reviewed in the United States on January 17, 2015
Verified Purchase
Great information.
Helpful
 Report
cherry
3.0 out of 5 stars Three Stars
Reviewed in the United States on September 25, 2016
Verified Purchase
and older version of the book i needed for class but still has relevant information.
Helpful
 Report
Kailey S.
5.0 out of 5 stars So helpful!
Reviewed in the United States on March 19, 2006
Finally a book about advertising that helps the reader understand how to develop relevant concepts as well as design! There are so many great examples of concept categories and so much excellent info on how-to create a cohesive campaign. The info on guerilla advertising and TV is very helpful.
3 people found this helpful
Helpful
 Report
D. Bohorquez
4.0 out of 5 stars Great book, even better for copywriters!!
Reviewed in the United States on July 15, 2008
This book's just fantastic to jumpstart and dive into advertising creative process! no matter if you're a student or seasoned adman, this book will reveal lots of insights about design as an important aspect in the creation of successful, punchy advertising.

Being a copywriter myself, i can't stress enough the need to think visually, and this book encourages the reader to solve communication problems with images - very important for this fast-moving, can't-read-long-copy, sorry market...and this book gives you all the tools you need to start.

Definitely a must have in a proffessor's top 10 shelf. Thanks, Mrs. Landa....you nailed it!

D. Bohorquez
S. America
Helpful
 Report

Top reviews from other countries

manuel rey
5.0 out of 5 stars un libro moi interesante porque explica a publicidade mediante exemplos ...
Reviewed in the United Kingdom on July 12, 2016
Verified Purchase
un libro moi interesante porque explica a publicidade mediante exemplos e ademais dividindo en apartados segundo cada técnica ou característica publicitaria
Report