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Brad Geddes

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Advanced Google AdWords 1st Edition

by Brad Geddes (Author)

4.1 43 ratings

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Advanced Google AdWords, 3rd Edition
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Purchase options and add-ons

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.

Improve Your Profits and Strategies

While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies.

Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including:

Choosing and organizing keywords based upon user intent so your ads and landing pages are always relevant to the searcher.
Controlling under which conditions your ad shows so you can save money and increases your conversion rate.
Write ads that increase not just click-through-rates and profits
Understanding quality score so that you can monitor and increase your quality score
Learn how to set bids based upon ROI, time of day, profits, geography, and more
Strategies for organizing your account based upon your goals
Conversion tracking strategies to learn what parts of your account lead to sales
Master testing ad copy and landing pages
Follow step-by-step instructions to create action plans so you can easily monitor and manage your campaigns.
Learn how to tame the content network so you can profitable expand your advertising goals.

Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables.

Inside you will receive your free bonuses:

A $25 coupon for Google AdWords
Up to $50 off any officially supported Google AdWords Seminar for Success hosted by Brad Geddes
Up to $100 off CertifiedKnowledge.com's online training and tools program

ISBN-10

9780470500231
ISBN-13

978-0470500231
Edition

1st
Publisher

Sybex
Publication date

April 5, 2010
Language

English
Dimensions

7.25 x 1.5 x 9.25 inches
Print length

552 pages
See all details

Editorial Reviews

From the Back Cover

See what other marketing experts have said about Advanced Google AdWords:

Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.
-Chris Sherman, Executive Editor, Search Engine Land

Do you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.
-Joshua Dreller, Vice President, Media Technology and Analytics, Fuor Digital

The real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do."
-Vanessa Fox, author, Marketing In The Age Of Google

This book raised my game-and I'm sure it'll do the same with yours.
-Howie Jacobson, Ph.D., author, Google AdWords For Dummies

About the Author

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google's advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (bgTheory.com) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, ad:tech, and many others.

Product details

ASIN ‏ : ‎ 0470500239
Publisher ‏ : ‎ Sybex; 1st edition (April 5, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 552 pages
ISBN-10 ‏ : ‎ 9780470500231
ISBN-13 ‏ : ‎ 978-0470500231
Item Weight ‏ : ‎ 1.75 pounds
Dimensions ‏ : ‎ 7.25 x 1.5 x 9.25 inches

Best Sellers Rank: #6,261,991 in Books (See Top 100 in Books)
- #1,159 in E-Commerce (Books)
- #6,602 in Web Design (Books)
- #7,581 in Advertising (Books)

Customer Reviews:
4.1 43 ratings

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Brad Geddes

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Brad Geddes is one of the first Google Advertising Professionals and Microsoft adExcellence members. He was the first advanced AdWords Seminar Leader and works directly with Google to conduct AdWords seminars. Brad is a Search Engine Land columnist, moderator for Webmaster World, and has written about internet marketing for more than a decade.

Brad is the founder of bgTheory.com, a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own business and agency, to working for a botuqie agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has provided markeitng for include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying many of the more complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Customer reviews

4.1 out of 5

43 global ratings

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Jason McDonald

AdWords for Both Beginners and Advanced Users

Reviewed in the United States on March 30, 2010

Verified Purchase

I am an AdWords Nerd! SEO + AdWords is my life, both teaching it and living it as a small business owner.

They say you can't judge a book by its cover, and this is true for Advanced Google AdWords. Don't let the word 'Advanced' scare you. This is really a very thorough, excellent treatment of AdWords from soup to nuts. Both basics and advanced. Mr. Geddes clearly knows his stuff -

Some examples. First, broad match. Mr. Geddes explains that a broad match for

dog care san francisco

will yield search results not just for these words, but for similar words such as

pet care san francisco
animal boarding bay area

That is a powerful way to get new customers, but also extremely dangerous as it can run up your budget, quickly.

Second, the content network. Geddes explains the power of the content network to have you reach new venues outside of Google such as blogs, portals, news papers, etc. He also points out how to block nefarious sites like parked domains and error pages.

I will recommend this book for people who can take my training in San Francisco at AcademyX, or my online training. And even those who cannot. My only criticism would be, like every other AdWords book out there, Advanced Google AdWords does not place AdWords within the context of your free, Search Engine Optimization (SEO) efforts. But the two should work together for maximum reach.

If you are looking at AdWords, I highly recommend this book.

12 people found this helpful

Helpful

Bronwyn

Has Google Adwords got you confused?

Reviewed in the United States on June 18, 2010

Verified Purchase

I was a little hesitant about purchasing this book at first. Brad Geddes is known as one of the best but I had spent so much time reading so many online articles, books, blogs, google help documents trying to learn and figure it all out that a small part of me still wondered if this book was really going to deliver the information that I was needing, to help my fragmented understanding of it all come together for me. I haven't been disappointed!

Wish I had of purchased this book sooner than I did. It would have saved me so many headaches and made the learning curve so much smoother. I keep this book on my desk and refer to it often.

I highly recommend this book for both complete beginners to get their Adwords account off to a great start and for people with a good knowledge of Adwords that want to delve that bit deeper to learn the more advanced techniques and features to get better bang for buck from their Adwords account.

2 people found this helpful

Helpful

Amazon Guy

Great for the Beginner

Reviewed in the United States on June 7, 2010

Verified Purchase

I'm brand new to Adwords and this book really does a good job of explaining how it all works. The text got kind of dry at first (probably because I didn't know what he was talking about) so I decided to jump right into actually using Adwords before I read any more about it. That was the way to go. After I started using Adwords I went to the book to answer all those questions I had, and it does a good job of explaining how it works. Would recommend this book.

8 people found this helpful

Helpful

C. Dzialo

I would recommend this book to Google AdWords Professionals

Reviewed in the United States on June 24, 2010

Verified Purchase

I am a Google AdWords Professional and Google Analytics Certified. I would recommend this book to anyone that wants to learn more advanced features AdWords, capabilities, and techniques for application in Search Marketing.

Some may think it is long at 522 pages, but they are filled with important complete knowledge. I like to read, so this was not a problem.

I would suggest people who have some experience and already have intermediate knowledge of the theory of search marketing and some experience in creating and driving sales and measurable performance with PPC.

For other professionals who want to expand their capabilities and go the extra mile, I would suggest getting some books on writing effective ad copy, landing page optimization, and Google Analytics.

20 people found this helpful

Helpful

Molly Russell

Not Neccessary

Reviewed in the United States on February 25, 2013

Verified Purchase

I bought this book to explain Google Adwords more to me as I was starting a new job. They always say the best way to learn is to do. I completely agree and this book was a waste of time. If you're going into online marketing, do your research ONLINE where information is constantly updated and readily available for free. Info from the book quickly became out-of-date.

One person found this helpful

Helpful

KM3

The book to read on Google AdWords

Reviewed in the United States on June 13, 2015

Verified Purchase

The book is full of useful reference on google's PPC advertising. Don't try to read it all in one sitting. There is too much in there. I use it as a place to start solving problems.

Especially helpful is the guidance around analyzing your PPC activity. I've bought this book each time a new version comes out.

Definitely a keeper.

Helpful

Professor Krish Bhaskar

Not recommended to advanced users

Reviewed in the United States on December 16, 2010

First time I have bought this book.
Not really for advanced users.
Little on conversion optimizer.
Nothing, and not even a mention on remarketing.

Professor Krish Bhaskar

2 people found this helpful

Helpful

Nicholas

Obsolete Information in Places

Reviewed in the United States on January 4, 2012

Verified Purchase

I got to the information on the Keyword Tool in Chapter 3 and much of what the author comments on is not available or accessible via adwords any more, for example the SKTool and getting suggestions based on existing keywords in an adgroup. These things may be accessible somehow, but I can't figure it out. For me, one of the purposes of buying this book was getting some help navigating through the myriad options in the adwords user interface. If that help isn't there, and I understand how it wouldn't be if Google changed the interface after the book was written, the book just isn't as helpful. I even checked the companion website mentioned in the book to see if there were updates or edits, and it appears that there are not. The author show some really cool things in the keyword chapter and I would like to be able to try some of them....

4 people found this helpful

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Top reviews from other countries

Purban Sarkar

Outstanding in one word. .💗💗💗💗💗

Reviewed in India on March 7, 2020

Verified Purchase

Google Adwords is an outstanding book. It explained each and everything in detail. I loved it so so much. Will recommend this surely..
💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟💟

One person found this helpful

Amazon Customer

Brian Geddes is the best Adwords teacher out there. Period.

Reviewed in Canada on March 20, 2015

Verified Purchase

Brian Geddes is the best Adwords teacher out there. Period.

Julian Holden

A great introduction to Adwords

Reviewed in the United Kingdom on December 20, 2010

Verified Purchase

Do not be put off by the title if you don't think you are ready for an "advanced" book. This is a great introduction to Adwords which can easily be used by anyone even if you have no experience in using Adwords or a similar PPC/PPM advertising scheme.

For those that have dabbled with AdWords, with lesser or greater success, this will give you a great range of options to try in your own campaigns.

I teach SEO/SEM for a living and had no hesitation in adding this book to the list of recommended reading for my stutdents.

mayur Kawale

The Book is Awesome

Reviewed in India on August 23, 2013

Verified Purchase

really I am happy to write this. The have covered all concepts and all small things that we would forget while Running AdWords. Tx

Vinod

Four Stars

Reviewed in India on April 1, 2017

Verified Purchase

A good descriptive book on Google ad words.