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The Business of Sports: Cases and Text on Strategy and Management 1st Edition

by George Foster (Author), Stephen A. Greyser (Author), Bill Walsh (Author)
4.6 4.6 out of 5 stars 7 ratings
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This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.
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  1. ISBN-10
    0324233841
  2. ISBN-13
    978-0324233841
  3. Edition
    1st
  4. Publisher
    South-Western College Pub
  5. Publication date
    April 20, 2005
  6. Language
    English
  7. Dimensions
    8.25 x 1 x 10 inches
  8. Print length
    512 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ South-Western College Pub; 1st edition (April 20, 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 512 pages
  • ISBN-10 ‏ : ‎ 0324233841
  • ISBN-13 ‏ : ‎ 978-0324233841
  • Item Weight ‏ : ‎ 2.43 pounds
  • Dimensions ‏ : ‎ 8.25 x 1 x 10 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 7 ratings

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George Foster

George Foster

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
7 global ratings

Top reviews from the United States

24/7 Mom
5.0 out of 5 stars Great product
Reviewed in the United States on April 5, 2013
Verified Purchase
I was very pleased with this product and they were shipped extremely fast and my son received it quickly. It was an emergency that we get this book for my son in school and it was a success he got it just in time to complete his homework. Thanks a million.
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Doc Moore
4.0 out of 5 stars Great
Reviewed in the United States on February 1, 2013
Verified Purchase
was on time with the order and didn't have any issues with the order. Will order again in the future
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Gary Huckabay
5.0 out of 5 stars Essential Reading for Aspiring Sports Executives
Reviewed in the United States on June 27, 2005
Dr. Foster's book is required reading for anyone interested in working in a front office of a major sports franchise. Foster provides context, cases, analysis, and methods for addressing the problems and opportunities that confront decision makers in front offices.

Not only is the book exceptionally informative, providing excellent examples and explanations, it's also a fascinating read that can provide a different perspective on how decisions are made (and should be made) in sports. It's rare to have a textbook that's this much fun to read; rarer still that it's actually insightful, valuable, and applicable to the real world.

This isn't just a great textbook -- it's a great book period.
8 people found this helpful
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