Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
OK
Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business Hardcover – October 27, 2009
Recession-hit American companies are sending people overseas in record numbers in search of new business. But sadly around 75 percent of these expats fail, costing an estimated two billion dollars a year. CEOs, vice presidents of international marketing, and HR departments must learn how to choose and educate the right people to send overseas. Beyond helping companies to save money, this book will help save their reputations in foreign markets, strengthen their relations with partners and governments, and increase their sales and brand loyalty. Dotted with dozens of real-life stories gleaned from the authors’ globe-trotting experiences, Carry a Chicken in Your Lap answers these questions:
· Why do major corporations keep choosing the wrong people for jobs overseas?
· What should they do differently, and how should they do it?
· In addition to the billions of dollars lost, what does it cost a company in terms of public standing in a foreign market when it sends the wrong people?
· What specific damage do the wrong people do and can any of it be corrected? (The answer may surprise you.)
Bruce Alan Johnson's Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business is the resource you need to ensure success overseas.
- Print length240 pages
- LanguageEnglish
- PublisherSt. Martin's Press
- Publication dateOctober 27, 2009
- Dimensions6 x 0.75 x 8.5 inches
- ISBN-100312565534
- ISBN-13978-0312565534
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.
Editorial Reviews
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“In a word, this book is outstanding. It presents basic but not usually well-known information in a delightfully interesting way, laced with the authors’ personal experiences. Carry a Chicken in Your Lap should be required reading for every person contemplating an overseas assignment, as well as anyone who is contemplating an overseas business. Senior executives who will make the final critical decision regarding the person(s) best suited for this assignment will undoubtedly benefit from this fine book. . . . A most worthy addition to the current storehouse of knowledge regarding the underlying difficulties in doing business outside of North America. [This] book sums it up in an easy-to-read but fascinating style.”—Richard Zimmerman, former CEO of Hershey Foods
“Too many firms look at foreign markets as just another trip to MacDonald’s—same stuff, just a different location. And they pay for that misperception with failure, over and over. What these authors have done is to take much of the guesswork and all those bad ideas out of the effort of starting up in a new place where more is different than just the language and the scenery. Local customs, traditions and long-established work habits, family structures, and even diet all play a role in success and therefore in failure of any endeavor in a new place. If you think foreign markets are for you, this book is both tour guide and key; what they have done is to turn the lights on to that new and sometimes thorny path. Plus, it’s a great read!”—Greg Garrison, former CBS News legal analyst and host of The Greg Garrison Show
About the Author
Bruce Alan Johnson has run his own businesses worldwide since 1985, helping clients such as Hewlett-Packard, BMW, and Eli Lilly solve their international problems.
R. William Ayres Ph.D., has been a professor of international relations at various colleges and universities for more than a dozen years.
Product details
- Publisher : St. Martin's Press (October 27, 2009)
- Language : English
- Hardcover : 240 pages
- ISBN-10 : 0312565534
- ISBN-13 : 978-0312565534
- Item Weight : 11.2 ounces
- Dimensions : 6 x 0.75 x 8.5 inches
- Best Sellers Rank: #4,934,890 in Books (See Top 100 in Books)
- #10,816 in International Business & Investing
- Customer Reviews:
About the authors
R. William (Bill) Ayres has a career spanning over a dozen years as a university professor and administrator. As a scholar of international politics and foreign policy, Bill has published in several scholarly journals and edited books, and he has penned dozens of opinion articles and papers for local and national outlets as disparate as USA Today and The Progressive Christian. He has given numerous TV and radio interviews on politics and foreign policy, and hosted a current events radio show in Indianapolis for two years. During his career on the faculties of four different colleges and universities, Bill has worked extensively on international education and bridge-building. He has traveled professionally to numerous countries including Austria, Cyprus, Canada, Switzerland, Great Britain, and South Africa. He developed international exchange and cooperation programs and negotiated partnerships across continents. He served as a political consultant to one of the major political parties in the South African parliament, where his research has been featured in parliamentary debate. Bill received his BA in political science from Williams College, where he graduated magna cum laude and was elected to Phi Beta Kappa. He went on to earn his Masters and Doctoral degrees, also in political science, at The Ohio State University. He has given guest lectures and keynote addresses at dozens of conferences and events, with audiences ranging from undergraduate students to CEOs and high-level corporate managers.
Bruce Alan Johnson has run his own businesses worldwide since 1985. His models for international business development thinking have been adopted by several companies. Bruce has traveled in 76 countries over the past 40 years and lived in Europe, Turkey, and Africa. He is fluent in German, Russian, Spanish, and Turkish, conversant in French, Bulgarian, Afrikaans, and Swahili, and reads Greek and Latin. He is a former senior US intelligence officer, having worked for a number of years with non-American intelligence organizations on special projects in the Middle East and the former Soviet bloc. Bruce has served as a delegate for the U.S. Government in global telecommunications conferences in Nairobi and Geneva; as a White House Speaker for the President's Commission for the Bicentennial of the U.S. Constitution; and as special advisor to the President of the Republic of Bulgaria, the Hon. Dr. Zhelyu Zhelev. Aside from having served part time in the White House in 1985-88, his former positions include: Senior Fellow for the Hudson Institute (a leading world think tank); Vice President of Worldwide Affairs for Hill & Knowlton (the world's largest public relations firm); Director of Business Development for ITT-Telecommunications; Director of International Marketing & Operations for Schlumberger's data communications division Rixon (a leading French petro-technology firm); Manager of International Marketing for RACAL (the British electronics and telecommunications conglomerate). Having lived off and on in Africa across 30 years, Bruce began teaching entrepreneurism to South African blacks in 1978. He returned in 1999, and over the next ten years served as director of entrepreneurism in one township for a South African political party, advisor to several members of Parliament and government ministers, and was a widely sought-after speaker by businesses. Bruce has been a guest and keynote speaker in more than 25 countries, and on several radio and television programs in North America, Europe, and South Africa.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
A lot of the advice in the book is classic "how to get along overseas" advice; what's new is the argument that some business people can not get along, and should never be sent. I think that's always been true, but I've never seen anyone dare to say it before.
It's also fun to read a book where the co-author is an old friend. There is a story involving Bill and some visiting Japanese dignitaries, and I can just hear him calling out a greeting to them.
Overall, a very solid book and a must-read for anybody new to the international business scene.
I love the book and recommend it to anyone who has to hire people for offshore assignments or plans on going abroad for business purpose. These two gentlemen know their stuff and we owe them big thanks!