Craig S. Fleisher, Ph.D., is a globally-focused strategist, pracademic, public speaker, researcher and author. He is Full Professor (Adj.) in the Graduate School of Biomedical Sciences, course director in the MS Global Health & Equity (GHE), and supports research for the Institute of Health & Equity at the Medical College of Wisconsin (MCW). For four decades in boardrooms, classrooms, and at professional events, Craig's innovative yet practical frameworks, insights, methods, and practices have been regularly presented, and validated in dialogues, live-fire exercises, simulations and collaborative working sessions with accomplished decision-makers, executives and leaders.
A former 2x endowed university research chair holder, business school dean, MBA director, and tenured (full) Professor, Dr. Fleisher serves/-ed on graduate faculties and advisory boards in business, communication/PR, information management, health & medical, and PA schools in AU, CA, CH, FI, NZ, UK, US & ZA. Craig is past president of an international strategy membership association (SCIP), president of a national corporate public affairs (PA) association (CCPAA), Board of Trustees Chair of a national foundation (CI Foundation), Chief Analytics Officer (Aurora WDC), and Editor-in-Chief/Deputy/Assoc. Editor of international scholarly journals (Jrnl. of CI & Management, Jrnl. of PA).
He has provided strategic policy, program, and practice (p-cubed) guidance used by leaders in many of the globe's most respected brands including 3M, AmEx, BHP, Boeing, CIBC, EDS, ExxonMobil, GE, GM, GSK, IBM, J&J, Lennar, Levi Strauss, Merck, Pfizer, P&G, Telstra, UnitedHealth Group and UPS. His innovative yet practical mindsets, skillsets and toolsets like Analytic Fitness, Configuring the 4_sets, CRAVER actionability assessor, FAROUT-Squared, intelligence-driven innovation (IdI), Line-of-Sight Insight Escalator, SCRAPE, and Wrestling with Dualities are used by executives and taught in leading graduate courses around the globe.
An internationally acclaimed, peer-reviewed authority and world's top-cited Google Scholar in subjects such as competitive analysis, corporate & public affairs, decision intelligence, and strategic thinking, Craig has authored or edited seventeen books for major international publishers like Pearson, SAGE, Springer Palgrave, Prentice Hall, Praeger, and FT Press. He has produced over 230 published scholarly works for peer-reviewed journals and serials and been a featured speaker at hundreds of international conferences.
Craig has received national honors for his teaching, research, mentoring, and service, including peer recognition as one of Canada's outstanding MBA professors and Golden Key IHS chapter advisors. A Founder, VP, and past ExCom member of the Council of CI Fellows and Intl. Assn. of Business & Society (IABS), Craig is SCIP's only Canadian Meritorious Award winner in strategy and competitive insights, an MPRCA, Intl. Assn. of Business Communicators (IABC) 500 Club life member, and a continuing Canadian Who's Who member since 1995.
