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International Business (5th Edition) 5th Edition
- ISBN-109780273716549
- ISBN-13978-0273716549
- Edition5th
- PublisherPearson
- Publication dateDecember 29, 2008
- LanguageEnglish
- Dimensions7.75 x 1.25 x 10.25 inches
- Print length752 pages
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Editorial Reviews
From the Back Cover
As youll know from todays news, the world of international business moves quickly. And as a student of the subject, youll need a textbook which keeps pace with the ongoing developments in both theory and practice.
This fifth edition of International Business delivers a comprehensive introduction to the subject from authors at the forefront of research and fresh thinking.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan and the emerging markets in world trade, such as Brazil, India and China.
Critical to your successful study of international business, the book provides:
- a brand new chapter on China
- 5 dedicated chapters on key regions of the world
- 100 case studies drawn from a wide range of sources
- key frameworks to provide clarity and continuity of understanding
- a strategic view of international business, integrating analysis of the competitive environment and the internal resources of the firm
So, as a student of today and international manager of tomorrow, open up to learn from the experiences of the established and the emerging forces of world business from Samsung, Bang & Olufsen and Citigroup to Nanjing Auto, Haier and Tata.
Alan Rugman is Professor of International Business, Henley School of Business at the University of Reading and Professor in International Business at Indiana University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at Warwick Business School.
About the Author
Alan Rugman is Professor and L. Leslie Waters Chair in International Business at Indiana University, and Professor of International Business at Reading University.
Simon Collinson is Professor of International Business & Innovation and head of the Marketing and Strategic Management group at University of Warwick.
Product details
- ASIN : 0273716549
- Publisher : Pearson; 5th edition (December 29, 2008)
- Language : English
- Paperback : 752 pages
- ISBN-10 : 9780273716549
- ISBN-13 : 978-0273716549
- Item Weight : 3.05 pounds
- Dimensions : 7.75 x 1.25 x 10.25 inches
- Best Sellers Rank: #7,134,325 in Books (See Top 100 in Books)
- #2,539 in International Business (Books)
- #4,993 in Strategy & Competition
- #15,915 in International Business & Investing
- Customer Reviews:
About the authors
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It's easy to read, easy to learn from and provides good examples - though sometimes out of date.
The book is well layed out, neatly colour coded and doesn't bore you to death.
Easy 5*s.