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This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. . Please note the Image in this listing is a stock photo and may not match the covers of the actual item This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. . Please note the Image in this listing is a stock photo and may not match the covers of the actual item See less
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Enterprise and Competitiveness: A Systems View of International Business (Clarendon Paperbacks) Paperback – October 5, 1995

by Mark Casson (Author)
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Challenging the long-held belief that economics is a discipline that can be adequately pursued in isolation from the other social sciences, this book develops a new theoretical approach to entrepreneurship in the firm. Casson argues that the productivity of economic units--whether families, firms, or nation states--is affected by the degree of cooperation between the members of these units, which cannot be fully understood unless one considers cultural dynamics. The book combines economic and cultural determinants of performance into a single analytical framework, applying theory to a wide range of topical issues that will be of major interest to policymakers and strategists. The book's international perspective highlights the way in which cultural differences influence innovation and competitiveness at both the corporate and national level.
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  1. Print length
    246 pages
  2. Language
    English
  3. Publisher
    Clarendon Press
  4. Publication date
    October 5, 1995
  5. Dimensions
    8.5 x 5.51 x 0.56 inches
  6. ISBN-10
    019828957X
  7. ISBN-13
    978-0198289579
  8. See all details
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About the Author

Mark Casson is at University of Reading.

Product details

  • Publisher ‏ : ‎ Clarendon Press (October 5, 1995)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 246 pages
  • ISBN-10 ‏ : ‎ 019828957X
  • ISBN-13 ‏ : ‎ 978-0198289579
  • Item Weight ‏ : ‎ 10.2 ounces
  • Dimensions ‏ : ‎ 8.5 x 5.51 x 0.56 inches

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Mark Casson

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