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Communication Research Methods 2nd Edition

4.4 4.4 out of 5 stars 15 ratings

There is a newer edition of this item:

Communication Research Methods
$94.58
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Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication, providing students with the tools they need to explore the often murky depths of communication research.

Ideal for research methods courses covering multiple methodologies,
Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This second edition also includes classic and contemporary examples from published communication research, as well as engaging "Try It!" activities for each method.

Thoroughly revised and updated,
Communication Research Methods, Second Edition, helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication--and the world around them.
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Editorial Reviews

Review

"This text is intelligent, professional, and constitutes a wealth of important concepts and information."--Mark Gring, Texas Tech University

"Merrigan and Huston have created an accessible yet sophisticated framework for understanding the role of research methods in the world around them, and for making claims and arguments based on that understanding."--Richard K. Olsen, University of North Carolina Wilmington

Book Description

This incisive text helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication--and the world around them.

Product details

  • Publisher ‏ : ‎ Oxford University Press; 2nd edition (November 20, 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 0195314824
  • ISBN-13 ‏ : ‎ 978-0195314823
  • Item Weight ‏ : ‎ 1.48 pounds
  • Dimensions ‏ : ‎ 7.75 x 0.5 x 9.75 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 15 ratings

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Gerianne Merrigan
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Customer reviews

4.4 out of 5 stars
4.4 out of 5
15 global ratings

Top reviews from the United States

Reviewed in the United States on February 1, 2013
By the time I was done with grad school this book was very beaten up and super highlighted. Buy a new copy because when YOU get to comprehensive exams you don't want to be duct-taping the spine like me.
Reviewed in the United States on February 14, 2011
This book is an improved version from the earlier one. It enables students to frame their research project and to select a method for the research that will follow.
One person found this helpful
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Reviewed in the United States on September 16, 2014
No problems!
Reviewed in the United States on January 24, 2013
quality is too bad!! cover and pages are broken..!ssssssssssssssssssso bad! I don't know why this stuff could sell $38!! I hate it ..
Reviewed in the United States on January 4, 2011
Received the book in a timely manner, and it is in like new condition. Will recommend this seller to others.
Reviewed in the United States on August 3, 2020
The amount of superfluous text in this book reminds me of Louis C.K. Comparing the way he told a story of going to the store to get a tomato vs. the way his wife told the same story. Louis's version was 'i went to the store, i bought a tomato and I ate it, it was good' the end. The other version was 7 times longer and had mountains of unhelpful information to understand the point. This book is much like that version, there is a mountain of technical language and superfluous text that has to be shifted through to get to a thought or idea that could have been made with 1/10th of the words and jargon. It seems that the writer is either intentionally trying to make communication research seem more important than it is, or doesn't have a clear enough grasp to explain it in more simple terms.
Reviewed in the United States on August 9, 2014
Booky McBook Book.
Reviewed in the United States on September 9, 2010
I know communications research is not the most interesting topic in the world however, I feel that this book did not help either. The book is very dry but, I will say that it will give the information that you need about communication research.
There are no pictures in this book only diagrams and graphs. They help to show you the theories and research methods put to use. Without them I would have been very confused about how to actually put results into an actual diagram which was an assignment that we did get assigned.
This book may not be the most interesting but it will get the job done.
One person found this helpful
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