Buy used:
$21.83
Get Fast, Free Shipping with Amazon Prime
FREE delivery Wednesday, May 15 on orders shipped by Amazon over $35
Used: Good | Details
Sold by Martistore
Fulfilled by Amazon
Condition: Used: Good

Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.

If you're a seller, Fulfillment by Amazon can help you grow your business. Learn more about the program.

Access codes and supplements are not guaranteed with used items.
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Roger A. Kerin
+ Follow
More books from this author
Something went wrong. Please try your request again later.

Strategic Marketing Problems: Cases and Comments 12th Edition

by Roger A. Kerin (Author), Robert A. Peterson (Author)
4.2 4.2 out of 5 stars 64 ratings
See all formats and editions
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.
Read more Read less
Previous page
  1. ISBN-10
    0136107060
  2. ISBN-13
    978-0136107064
  3. Edition
    12th
  4. Publisher
    Pearson College Div
  5. Publication date
    January 1, 2009
  6. Language
    English
  7. Dimensions
    8.75 x 1.25 x 11.25 inches
  8. Print length
    708 pages
  9. See all details
Next page
Books with Buzz
Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more

Product details

  • Publisher ‏ : ‎ Pearson College Div; 12th edition (January 1, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 708 pages
  • ISBN-10 ‏ : ‎ 0136107060
  • ISBN-13 ‏ : ‎ 978-0136107064
  • Item Weight ‏ : ‎ 3.68 pounds
  • Dimensions ‏ : ‎ 8.75 x 1.25 x 11.25 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 64 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Roger A. Kerin

Roger A. Kerin

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

4.2 out of 5 stars
4.2 out of 5
64 global ratings
Book is in Pieces, VERY poor quality, passed used and more likely trash.
1 Star
Book is in Pieces, VERY poor quality, passed used and more likely trash.
I cannot believe that an Amazon seller would think this book is decent enough to be used and not considered trash. Extremely poor condition and nothing as described by the seller. The outside is completely torn up, the inside is holding by a thread. I would return it but need the book for school so cannot have a lapse without the book. Do yourself a favor and DO NOT purchase from this seller!!
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

EverybodyLovesKittens
5.0 out of 5 stars Super cheap, fast delivery, great condition
Reviewed in the United States on March 2, 2012
Verified Purchase
Ordered this book for my marketing class. I really hate buying books so the price was awesome. I saved over $150 buying here rather than the book store. I had waited a few weeks into the class to actually order the book because I didn't think I would need it...then we were assigned a case from the book. I ordered it Thursday and it arrived on Monday, just in time for me to do my assignment. The book is also in excellent condition. Thanks so much!!
Helpful
 Report
Melissa C. Lapompe
3.0 out of 5 stars No answers to math problems!!!
Reviewed in the United States on September 4, 2009
Verified Purchase
The book is ok when it comes to the case studies, but when you have to complete the math problems there are no answers to reference. Just hope that your answers are correct!
One person found this helpful
Helpful
 Report
Taylor Gitlin
5.0 out of 5 stars and had an excellent rental price
Reviewed in the United States on May 19, 2015
Verified Purchase
Came as advertised, and had an excellent rental price. Used this book for an MBA level course and was very pleased with the price, product, and time length for the rental.
Helpful
 Report
Km007
4.0 out of 5 stars Basic
Reviewed in the United States on October 4, 2009
Verified Purchase
The textbook gives u a basic summary of marketing as a course, the first three chapters helps reminds you of some forgotten topics, the cases are kind of tough, though it makes you do a lot of researches in anwsering the cases. The cases are especially helpful when you discuss and argue them out with your friends. A great Book.
Helpful
 Report
YBC Variety LLC
5.0 out of 5 stars As described
Reviewed in the United States on April 22, 2020
Verified Purchase
As described
Helpful
 Report
DrewC
1.0 out of 5 stars Unable to Return Purchase
Reviewed in the United States on August 15, 2010
Verified Purchase
I initially purchased this book from this seller on 6/24/10. It was scheduled to arrive between 6/29/10 and 7/7/10. Unfortunately, I didn't receive the book until well after this date. Since I needed this book for class, I was forced to buy a new copy from my university's bookstore at full price. I figured that I would be able to return the seller's book once I received it. What I thought would be a very simple process turned into a complete nightmare for a number of reasons. One, the seller did not provide any sort of return label or address with the delivery so I couldn't simply send it back. This information was also unavailable on Amazon's website. Two, the seller never responded to any of my e-mails asking how I go about returning the item. I only received one e-mail from the seller asking for more information. I promptly provided this information to the seller but have since never heard from them again. I have sent follow-up e-mails without any response whatsoever. To this date, I have been unable to return this item or get a refund. I have spent $129.49 on a book I have never used or needed. I WOULD HIGHLY RECOMMEND NOT PURCHASING ANYTHING FROM THIS SELLER FOR FEAR OF NOT BEING ABLE TO RETURN AN UNWANTED ITEM.
One person found this helpful
Helpful
 Report
John Fiacco
5.0 out of 5 stars Followed through
Reviewed in the United States on May 15, 2014
Verified Purchase
I needed the text book for a reference section. It said 'like new'. I got it on time and in the conditional that was advertised!
Helpful
 Report

Top reviews from other countries

Ana C-Ricciardi
4.0 out of 5 stars Exactly as described
Reviewed in Canada on January 20, 2014
Verified Purchase
I was very pleased with the description of the book, it looked exactly as described. The only thing that was not satisfactory was that it did not arrive within the estimated time frame.
Report