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George R. Rodman
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Mass Media in a Changing World with Media World CD-ROM and PowerWeb 1st Edition

by George Rodman (Author)
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There is a newer edition of this item:

Mass Media in a Changing World: History - Industry -controversy
Mass Media in a Changing World: History - Industry -controversy
$26.29
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Only 18 left in stock - order soon.
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.

Each new copy of the text is packaged with a free Media World CD-ROM as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!

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  1. ISBN-10
    0073053090
  2. ISBN-13
    978-0073053097
  3. Edition
    1st
  4. Publisher
    McGraw-Hill Humanities/Social Sciences/Languages
  5. Publication date
    January 10, 2005
  6. Language
    English
  7. Dimensions
    8.1 x 0.84 x 11.2 inches
  8. Print length
    593 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ McGraw-Hill Humanities/Social Sciences/Languages; 1st edition (January 10, 2005)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 593 pages
  • ISBN-10 ‏ : ‎ 0073053090
  • ISBN-13 ‏ : ‎ 978-0073053097
  • Item Weight ‏ : ‎ 2.94 pounds
  • Dimensions ‏ : ‎ 8.1 x 0.84 x 11.2 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 1 rating

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  1. George R. Rodman

    George R. Rodman

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  2. George Rodman

    George Rodman

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    George Rodman was born in West Orange, New Jersey, in 1948. He is Professor and Emeritus Chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught since 1978. He is also an Emeritus Bernard H. Stern Professor of Humor. Before arriving at Brooklyn College, he taught at the University of New Hampshire for three years.

    Rodman is the author of four editions of Mass Media Issues (McGraw-Hill), 12 editions of Understanding Human Communication (with Ron Adler, Oxford University Press), Making Sense of Media (Allyn & Bacon), and several books on public speaking.

    In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grew up with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison and was later president of the Radio Manufacturers of America.

    Rodman has been married to the former Linda Barbera since 1982. They have three children and one grandchild. When not traveling, they live on Museum Mile in Manhattan and on Long Island.

    Rodman earned his PhD from the University of Southern California in 1975, his MS from Illinois State University in 1971, and his BA at Glassboro State College (now Rowan University) in 1970. He attended Netcong High School (NJ) from 1962 until 1965, and graduated from James Caldwell Senior High School in 1966.

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