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Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World’s Greatest Company Hardcover – December 17, 2007
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AN INSIDE LOOK AT THE GENIUS OF GE
Bill Lane was Jack Welch's speechwriter for 20 years. In the first book by a GE insider, Lane shows that the real secret to Welch's immense success as a leader was Welch's ability as a master communicator. Welch launched a communications revolution that took GE from a ponderous supertanker of a company, to what Welch called a high speed “cigarette boat” capable of radical moves and rapid learning from the best institutions in the world.
Jacked Up gives you a front row seat to Welch's twenty-year campaign to transform GE. Lane's first-hand, fly-on-the-wall account reveals some of Welch's most vivid and exciting moments, including:
- An analyst’s presentation in Florida, where Welch’s angry remarks ignited GE’s stock growth
- A packed GE classroom at Crotonville, N.Y., when Welch and Bob Nardelli decided to stop construction on a multimilliondollar investment based on a class presentation
- Welch’s frank—and hilarious—explanation for financial services superstar Gary Wendt’s departure from GE
- Meetings with his top advisors, where Welch dissed dull presenters and lavished kudos on articulate managers
You'll learn Jack's simple, often brutally enforced guidelines for “making a great pitch”, and how Welch practiced them himself in his memorable appearances before employees, financial analysts and customers--and his zero-tolerance of BS. You'll witness laugh-out-loud-funny cameo appearances from boldface names like Southwest Airlines Herb Kelleher, Don Imus, Jack's ex-wife Jane Welch, Conan O'Brian, and “Triumph, the Insult Comic Dog”. And you'll understand exactly how every leader can master the art of communication, to teach and inspire, shock and provoke, all at the same time.
This is Jack at his out-and-out best. This is the only book a leader or aspiring leader will ever need on effective communications.
- Print length300 pages
- LanguageEnglish
- PublisherMcGraw-Hill
- Publication dateDecember 17, 2007
- Dimensions6.5 x 1.25 x 9.5 inches
- ISBN-100071544100
- ISBN-13978-0071544108
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Back Cover
“Shockingly informative, unexpectedly funny, and a surprisingly good read about Welch’s tenure as GE’s CEO and CRO (chief rhetoric officer).” -Strategy + Business magazine
When it comes to leadership,
DO YOU KNOW JACK?
NO MORE REPORTS:
Jack got quiet for nearly a full minute, and stared down at the table with the semi-scowl that meant some kind of processing was going on. Then he said, loudly and decisively:
“No, no, no! We’re not doing this any more. No more ‘reports.’ We’re sick of reports. The only pitches that are worth anything are when you tell people what they ought to do. Otherwise it’s just a waste.”
And so it began, gradually, that GE began to move from a self-absorbed corporation to what Welch would later describe with much pride as “a real learning company.”
A SHOUT FROM THE BATHROOM:
One day Jack brought a copy of a letter he had been sent. It was written by one of our very senior business leaders “explaining” some Corporate initiative. The letter made no sense, and Jack read passages of it aloud, with inflections that emphasized the absurdities in what the man had written. Finally he stopped laughing long enough to render his final criticism.
“It’s like something he yelled out the bathroom door to his secretary while he was sitting on the can. That’s it exactly. This is a shout from the bathroom.”
THIS IS JACK: UNCENSORED, IRREPRESSIBLE, AND UNBEATABLE
About the Author
Bill Lane joined GE as a speechwriter in 1980, after seven years at the Pentagon. From 1982 to 2001, he was Manager, Executive Communications for the Company, and Jack Welch’s speechwriter.
Product details
- Publisher : McGraw-Hill; 1st edition (December 17, 2007)
- Language : English
- Hardcover : 300 pages
- ISBN-10 : 0071544100
- ISBN-13 : 978-0071544108
- Item Weight : 1.35 pounds
- Dimensions : 6.5 x 1.25 x 9.5 inches
- Best Sellers Rank: #1,269,501 in Books (See Top 100 in Books)
- #1,944 in Company Business Profiles (Books)
- #3,481 in Biographies of Business & Industrial Professionals
- #12,986 in Leadership & Motivation
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While reading I did not really learn anything about GE, but found the advice on making presentations valuable. Giving a presentation at GE and to Jack Welch may be different (or simply more intimidating) than some smaller or even larger companies, but the sound advice is the same.
Besides some good, funny stories about GE and executive training some good advice throughout:
Root cause of presentation disasters: The belief that what you think is so important is also considered to be so by the audience. All first draft presentations are too long and should be cut, along with second, third, and fourth drafts.
Never ad-lib a presentation. Never walk into a room without knowing everything about the audience.
Most failed pitches had flaws in the preparation (or lack of preparation). Be serious and exclude any parts that may get you accused of being "flippant".
Never get up and do the same pitch over and over. Never do it twice in front of the CEO or people who can influence your career. Show intellectual growth, new data, new anecdotes or new thoughts.
Get help from someone who has presented in front of this individual before. Ask someone who is opinionated to review.
I certainly found some good advice on how to present data and give formal presentations. One can make an argument the story and maybe some of the ideas are dated since this goes back a full generation. With that being said the premise is the same as today and the ideas still stick and will service anyone looking to advance or in a high level job well.
A close friend of mine is a long term, senior executive for G.E. He dealt directly with Mr. Welch and confirmed many of the events depicted in the book.
The real take-a-ways in the book are the excellent pointers on presentations. All of us have experienced "death by PPT", so it is very enlightening to understand the importance a company, such as G.E., places on getting a presentation right. Here's what I have to tell you, here is the evidence to support what I'm telling you, here is what I learned, and here is what you should learn. All in 20 minutes. Great stuff.
The book motivated me to develope my own presentation skills. I recommend Garr Reynolds and Guy Kawasaki. Mr. Reynolds wrote a wonderful book entitled, "Presentation Zen". It caused me to completely change my approach to presenting. Guy Kawaski writes books, publishes a blog and has an excellent audio on how to present to investor groups.
I found a number of presenters at TED excellent. Creativity expert, Sir Ken Robinson made a terrific presentation at TED. He walked onto stage, stood in one place for one half hour and gave an incredible speech. Check it out. You won't be disappointed.
Reading, viewing and listening to all of these expert presenters, has motivated me to work hard to improve. When I look back at my first PPT containing enough bullets to resemble the gun fight at the O.K. corral,
I realize how far I have come. It was worth the journey.
Use this as a text book on presentations and as a history lesson as to the state of a large company during a period of transition and transformation.
Well worth the money.