Video Production Handbook » (4th Edition)

Jim Owens has worked and taught in the video and television industry for almost 30 years. He has worked on local, regional and national productions. Owens’ international television work has included ten Olympic broadcasts and has taken him to over twenty-five countries. He is the author of the Video Production Handbook Fourth Edition and Television Sports Production (both published by Focal Press), and has had over thirty articles published in television and broadcast magazines in the United States and Europe. Owens is chair of the Communication Arts Department at Asbury College in Wilmore, Kentucky, where he has taught since 1981.

Techniques matter! Great ideas don't automatically translate into great programs. It's not enough simply to show what is going on. The way you present your subject will influence how your audience responds. You need to choose your picture and sound carefully, to convey your ideas in an interesting, persuasive way. This book will show you how.

Video Production Handbook shows the full production process, from inception of idea to final distribution. The book focuses especially on why each step occurs as it does and provides guidance in choosing the simplest methods of creating the shots you want in your video project. Concentrating on the techniques and concepts behind the latest equipment, this book demonstrates the fundamental principles needed to create good video content on any kind of budget.

Suitable for students and beginning videographers, the new edition of this classic text retains its clarity and directness but has been completely revised and updated.

• Highly visual: hundreds of full-color illustrations demonstrate techniques.
• Modern: Up-to-date information on current equipment, techniques, and new distribution outlets such as the Web and mobile phones
• Balanced: Production techniques are covered in detail, but ideas and creative problem solving are given equal weight.
• A complete resource: Detailed teaching ancillaries are available for instructors

"..arguably the best introductory text available on this subject"
Journal of Educational Television

"Ahh! A readable, accessible, clearly written guide to producing economical video programs for students, industrial and public educators, cable TV producers and hobbyists"
Communicator magazine—USA

"If you were to buy just one video making handbook, this volume should probably rate among the front-runners from which to choose. Put simply, it's excellent in every way"
Video Camera Magazine—Australia

"The reader can discern that the concepts they are reading about are tried and true professional practices—not just something a scholar has dreamt up on his own."
Dr. Joey Goodsell, University of Alabama

"This is the ideal book for the 21st century."
Dr. Osabuohien P. Amienyi, Arkansas State University

"Jim Owens and Gerald are to be commended on a very thorough explanation of the entire production industry."
Doug Jensen, Vortex Media, USA