Authors: Malcolm Gladwell
ISBN-13: 9780316316965, ISBN-10: 0316316962
Format: Hardcover
Publisher: Little, Brown & Company
Date Published: March 2000
Edition: (Non-applicable)
Malcolm Gladwell is a staff writer for The New Yorker and a bestselling author of narrative nonfiction that examines the intersection of science and culture. In 2005, Time Magazine named him one of the 100 Most Influential People.
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.
...an imaginative...treatise that's likely...to generate some buzz...it's hard not to be persuaded by Gladwell's thesis. Not only does he assemble a fascinating mix of facts in support of his theory...but he also manages to weave everything into a cohesive explanation of human behavior. What's more, we appreciate the optimism of a theory that supports, as another pundit once called it, the power of one...there's little doubt that the material will keep you awake...
Introduction | 3 | |
1 | The Three Rules of Epidemics | 15 |
2 | The Law of the Few: Connectors, Mavens, and Salesmen | 30 |
3 | The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus | 89 |
4 | The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime | 133 |
5 | The Power of Context (Part Two): The Magic Number One Hundred and Fifty | 169 |
6 | Case Study: Rumors, Sneakers, and the Power of Translation | 193 |
7 | Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette | 216 |
8 | Conclusion: Focus, Test, and Believe | 253 |
Endnotes | 260 | |
Acknowledgments | 271 | |
Index | 273 |