Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs » (First Edition)

Melody Peterson wrote about the pharmaceutical industry for four years as a reporter for The New York Times. She lives with her husband in Los Angeles.

Step right up! Award-winning journalist Melody Petersen shows how America has become the world's greatest medicine show

The Washington Post - Shannon Brownlee

For those who know the history of drug marketing, much of this book will be familiar. Petersen draws on her years as a crackerjack business reporter at the New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers…But for general readers, this is a fascinating introduction to one of the most powerful industries of our time.

Introduction     3
Rx Republic
Creating Disease     15
Midwestern Medicine Show     38
Chemical Imbalance     80
The Rise of the Medicine Merchants
The Early Years     115
An Awakening: The Age of the Blockbuster     133
Ghostwriters and Secret Studies     173
"Neurontin for Everything"     212
A Bitter Pill
Altered State     255
Deadly Doses     294
Epilogue     316
Notes     339
Bibliography     409
Acknowledgments     413
Index     415