Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans »

Wendell Potter is a Senior Fellow on Health Care for the Center for Media and Democracy. In 2009, he retired after a twenty-year career as a PR executive for health insurers to speak out on both the need for health care reform and the increasingly unchecked influence of corporate PR. He is a native of Tennessee.

Wendell Potter is the insurance industry's worst nightmare.

In June 2009, Wendell Potter made national headlines with his scorching testimony before the Senate panel on health care reform. This former senior VP of CIGNA explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with multibillion-dollar PR campaigns designed to spread disinformation.

Potter had walked away from a six-figure salary and two decades as an insurance executive because he could no longer abide the routine practices of an industry where the needs of sick and suffering Americans take a backseat to the bottom line. The last straw: when he visited a rural health clinic and saw hundreds of people standing in line in the rain to receive treatment in stalls built for livestock.

In Deadly Spin, Potter takes readers behind the scenes to show how a huge chunk of our absurd healthcare spending actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. Whatever the fate of the current health care legislation, it makes no attempt to change that fundamental problem.

Potter shows how relentless PR assaults play an insidious role in our political process anywhere that corporate profits are at stake—from climate change to defense policy. Deadly Spin tells us why—and how—we must fight back.

Publishers Weekly

The disinformation campaigns with which health insurance companies hide misdeeds and manipulate public policy are laid bare in this searing j'accuse by one of their own. Potter, a former CIGNA public relations "spin-meister" whose whistle-blowing congressional testimony made a splash, takes us into the war rooms where he and his fellow flacks battled bad publicity--their counterattack against the documentary Sicko included employee training in how to weather a Michael Moore ambush--and fought to stymie health-care legislation. (He helped formulate the rhetoric of socialism and death panels that thundered from Republican podiums.) He exposes the PR pros' propaganda tricks--fake grass-roots organizations, bogus scientific studies--and recounts his shame-faced repentance. But he also trenchantly critiques the failure of America's for-profit health-insurance system: the underhanded methods insurers use to "dump the sick"; the skyrocketing premiums and deductibles that put health care beyond the reach of millions; the obscene salaries executives rake in while denying benefits to patients. These criticisms aren't new, but Potter's street cred and deep knowledge of the industry make his indictment unusually vivid and compelling. (Nov.)