Authors: James E. Finch, James R. Ogden, Denise T. Ogden
ISBN-13: 9780738601175, ISBN-10: 0738601179
Format: Paperback
Publisher: Research & Education Association
Date Published: July 2005
Edition: BOOK & CD
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CLEP PRINCIPLES OF MARKETING with TESTware
Includes CD with timed practice tests, instant scoring, and more.
Based on today’s official CLEP exam
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* Take the first practice test to discover what you know and what you should know
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Study what you need to know to pass the exam
* The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more
* Key tutorials enhance specific abilities needed on the test
* Targeted drills increase comprehension and help organize study
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* Create the closest experience to test-day conditions with 2 of the book’s 3 full-length practice tests on REA’s TESTware CD, featuring test-taking against the clock, instant scoring by topic, handy mark-and-return function, pause function, and more.
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About Our Authors About Research & Education Association Acknowledgments Independent Study Schedule
Chapter 1
PASSING THE CLEP PRINCIPLES OF MARKETING CBT
About this Book
About the Exam
How to Use this Book
Format and Content of the CLEP CBT
About Our Course Review
Raw Score Conversion Chart
Scoring Your Practice Tests
Studying for the Exam
Test-Taking Tips
The Day of the Exam
Quick CLEP Facts
Chapter 2
PRINCIPLES OF MARKETING REVIEW
The Marketing Environment
Marketing and Markets
The Marketing Concept
Marketing Functions and Processes
Environmental Analysis
Marketing Strategy and Planning
Marketing Research
Estimating Market Demand
Target Markets
Market Characteristics
Demographics
Behavioral Dimensions
Market Segmentation
Consumer Behavior
Organizational and Industrial Markets
Product Planning and Management
Product Classification
Product Concepts
New Product Planning
Product Adoption and Diffusion
Product Mix Management
Product Life Cycle
Brand Management
Packaging
Distribution Systems
Channels of Distribution
Channel Functions
Channel Structure
Multiple Channels
Channel Behavior
Pushing vs. Pulling Strategies
Physical Distribution Systems
Wholesaling and Retailing
Wholesaling
Retailing
Promotional Strategy
Promotion Planning
Advertising Plan
Publicity and Public Relations
Personal Selling
Sales Promotion
Direct Marketing
Pricing Policies and Strategies
Price Elasticity of Demand
Price Fixing and Price Discrimination
Pricing Strategy
Pricing Decisions
Price-Quality Correlation
Psychological Pricing
Profit Margin
Special Topics in Marketing
International Marketing
Nonprofit Marketing
History of the Marketing Concept
The Role of Marketing in the Economy
Marketing Ethics
PRACTICE TEST 1
Test 1
Answer Key
Detailed Explanations of Answers
PRACTICE TEST 2
Test 2
Answer Key
Detailed Explanations of Answers
PRACTICE TEST 3
Test 3
Answer Key
Detailed Explanations of Answers
ANSWER SHEETS
ADDITIONAL ANSWER SHEETS
INDEX