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CLEP Principles of Marketing w/ CD-ROM (REA) -the Best Test Prep for the CLEP » (BOOK & CD)

Book cover image of CLEP Principles of Marketing w/ CD-ROM (REA) -the Best Test Prep for the CLEP by James E. Finch

Authors: James E. Finch, James R. Ogden, Denise T. Ogden
ISBN-13: 9780738601175, ISBN-10: 0738601179
Format: Paperback
Publisher: Research & Education Association
Date Published: July 2005
Edition: BOOK & CD

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Author Biography: James E. Finch

Book Synopsis

REA … Real review, Real practice, Real results.
 
An easier path to a college degree – get college credits without the classes.
 
CLEP PRINCIPLES OF MARKETING – with TESTware
Includes CD with timed practice tests, instant scoring, and more.
Based on today’s official CLEP exam
 
Are you prepared to excel on the CLEP?   
* Take the first practice test to discover what you know and what you should know
* Set up a flexible study schedule by following our easy timeline
* Use REA's advice to ready yourself for proper study and success
 
Study what you need to know to pass the exam
* The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more
* Key tutorials enhance specific abilities needed on the test
* Targeted drills increase comprehension and help organize study
 
Practice for real
* Create the closest experience to test-day conditions with 2 of the book’s 3 full-length practice tests on REA’s TESTware CD, featuring test-taking against the clock, instant scoring by topic, handy mark-and-return function, pause function, and more.
* OR choose paper-and-pencil testing at your own pace
* Chart your progress with full and detailed explanations of all answers
* Boost your confidence with test-taking strategies and experienced advice
 
Specially Written for Solo Test Preparation!
 
REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree.

Table of Contents

CONTENTS

About Our Authors About Research & Education Association Acknowledgments Independent Study Schedule

Chapter 1
PASSING THE CLEP PRINCIPLES OF MARKETING CBT
  About this Book
  About the Exam
  How to Use this Book
  Format and Content of the CLEP CBT
  About Our Course Review
  Raw Score Conversion Chart
  Scoring Your Practice Tests
  Studying for the Exam
  Test-Taking Tips
  The Day of the Exam
  Quick CLEP Facts
 
Chapter 2
PRINCIPLES OF MARKETING REVIEW
  The Marketing Environment
    Marketing and Markets
    The Marketing Concept
    Marketing Functions and Processes
    Environmental Analysis
    Marketing Strategy and Planning
  Marketing Research
    Estimating Market Demand
  Target Markets
    Market Characteristics
      Demographics
      Behavioral Dimensions
      Market Segmentation
    Consumer Behavior
    Organizational and Industrial Markets
  Product Planning and Management
    Product Classification
    Product Concepts
    New Product Planning
    Product Adoption and Diffusion
    Product Mix Management
    Product Life Cycle
    Brand Management
    Packaging
  Distribution Systems
    Channels of Distribution
    Channel Functions
    Channel Structure
    Multiple Channels
    Channel Behavior
    Pushing vs. Pulling Strategies
    Physical Distribution Systems
  Wholesaling and Retailing
    Wholesaling
    Retailing
  Promotional Strategy
    Promotion Planning
    Advertising Plan
    Publicity and Public Relations
    Personal Selling
    Sales Promotion
    Direct Marketing
  Pricing Policies and Strategies
    Price Elasticity of Demand
    Price Fixing and Price Discrimination
    Pricing Strategy
    Pricing Decisions
    Price-Quality Correlation
    Psychological Pricing
    Profit Margin
  Special Topics in Marketing
    International Marketing
    Nonprofit Marketing
    History of the Marketing Concept
    The Role of Marketing in the Economy
    Marketing Ethics

PRACTICE TEST 1
  Test 1
  Answer Key
  Detailed Explanations of Answers

PRACTICE TEST 2
  Test 2
  Answer Key
  Detailed Explanations of Answers

PRACTICE TEST 3
  Test 3
  Answer Key
  Detailed Explanations of Answers

ANSWER SHEETS

ADDITIONAL ANSWER SHEETS

INDEX

Subjects